Creative Marketing Coordinator

Position Summary

The Creative Marketing Coordinator brings the YWCA of Lubbock mission to life through thoughtful design, compelling visual storytelling, and consistent branding. As the organization’s primary graphic design resource, this position creates engaging print and digital content that supports marketing and communication goals across the organization. The role also assists with social media, photography, video, content development, and campaign execution under the direction of the Marketing Director.

The ideal candidate is a creative, organized, and detail-oriented professional who can transform ideas into effective visual communications that increase awareness, inspire engagement, and advance the YWCA mission.

• Create high-quality visual content for print and digital platforms that supports the YWCA of Lubbock’s mission, programs, fundraising, events, and community outreach.
• Design a wide range of branded materials, including social media graphics, brochures, flyers, advertisements, presentations, newsletters, reports, signage, email communications, website content, short-form videos, podcast, and campaign materials.
• Uphold consistent branding, messaging, and visual standards across all organizational communications and platforms.
• Develop and manage reusable templates, brand resources, photo and video libraries, and other digital marketing assets.
• Stay current on graphic design, digital marketing, social media, and communication trends, tools, and best practices.
• Create, schedule, and manage content for social media, email, website, and other communication platforms.
• Identify opportunities for social media, website, email, and campaigns to increase reach and engagement.
• Maintain accurate, current, and engaging website content that aligns with organizational priorities.
• Manage and update information within communication platforms, marketing databases, the CRM system, and other assigned organizational systems.
• Capture, edit, organize, and manage photography, video, testimonials, and other storytelling content that demonstrates the YWCA’s programs, mission, and community impact.
• Collaborate with staff to gather program information, impact data, stories, and organizational updates and translate them into clear and compelling visual communications.
• Support marketing campaigns, fundraising initiatives, donor stewardship, sponsorship fulfillment, and community outreach through the development of creative materials and communications.
• Assist with the promotion and execution of organizational events, including communications, registration, marketing materials, vendor coordination, and event-related logistics.
• Build and maintain positive working relationships with staff, donors, sponsors, board and committee members, vendors, community partners, and other key stakeholders.
• Represent the YWCA of Lubbock at community events, meetings, and organizational functions as requested.
• Manage multiple projects and priorities while meeting deadlines and maintaining accuracy, quality, and brand consistency.
• Support additional marketing, communications, and development initiatives as assigned.

• Create high-quality visual content for print and digital platforms that supports the YWCA of Lubbock’s mission, programs, fundraising, events, and community outreach.
• Design a wide range of branded materials, including social media graphics, brochures, flyers, advertisements, presentations, newsletters, reports, signage, email communications, website content, short-form videos, podcast, and campaign materials.
• Uphold consistent branding, messaging, and visual standards across all organizational communications and platforms.
• Develop and manage reusable templates, brand resources, photo and video libraries, and other digital marketing assets.
• Stay current on graphic design, digital marketing, social media, and communication trends, tools, and best practices.
• Create, schedule, and manage content for social media, email, website, and other communication platforms.
• Identify opportunities for social media, website, email, and campaigns to increase reach and engagement.
• Maintain accurate, current, and engaging website…