Director, Partnership Sales | Audi F1

GLOBAL PARTNERSHIPS Delivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsor ships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.

LEGENDS & AUDI F1

Legends and Audi F1 have entered into a 5-year partnership. Legends will lead to partnership acquisition and will be securing multi-million-dollar, multi-year term deals across the globe.

THE ROLE The Director of Partnerships at Audi F1 is based in the US and is responsible for identifying and securing high-value sponsorship agreements for Audi F1, on behalf of Legends, primarily within the US region but supporting efforts in EMEA. Leveraging your track record of negotiating and closing sponsorship sales, the role will require high-impact revenue acquisition on a multi-million-dollar, multi-year basis.

Following and leading on sales process will be second nature, as will negotiating nine-figure sponsorship agreements.

The role will report to the VP, Global Partnerships - Audi (USA), and have a dotted line to the project executive leadership team. The ideal candidate possesses a strong passion for sales and business development, excellent communication skills, positive enthusiasm for team building and collaboration, and the ability to work in a fast-paced and dynamic environment.

ESSENTIAL FUNCTIONS Lead the development and implementation of sales strategies to achieve sponsorship revenue goals

Lead the identification and prioritization potential sponsors based on their fit with Formula One Build and maintain strong relationships internally and externally by providing excellent customer service and communication.

Lead the negotiation of sponsorship contracts and ensure all terms are clearly defined and agreed by all parties

Lead the creation of custom sponsorship proposals and presentations that are tailored to the sponsor’s needs and interests

Work with the research and BI teams to understand market trends and competitor activity to ensure the potential for revenue acquisition is maximized

Leverage an existing network, relationships, as well as cold outreach to connect with decision makers at key brands and agencies

Work with internal stakeholders to ensure a collaborative sales process, timely reporting where relevant

Engage in weekly team meetings and support Legends senior-level stakeholders by providing routine sales updates

QUALIFICATIONS To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Degree in Business, Management, Sales, or Marketing, or equivalent, required – MBA preferred

Fluency in English is essential. Additional fluency in another European language, particularly German, will be seen as an advantage

Ten (10) plus years of high-value sponsorship sales experience, ideally in the sports industry

A proven track record and excellence in pitching, negotiating, and closing high-value sponsorship agreements, in addition to exceeding sales targets

Adept in sales pipeline management, reporting and leveraging CRM tools (i.e. Salesforce)
A strong network and relationships with potential sponsors

Excellent communication and negotiation skills

Strong interpersonal, relationship building and leadership abilities

Knowledge of industry trends and best practices

Analytical mindset for identifying sponsor needs and ROI for all stakeholders

International outlook and ability to work in fast paced environment with diverse cultures

COMPENSATION Competitive salary range of $100,000 - $115,000 plus incentive potential, commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

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