Private Events Sales & Marketing Manager

Position Summary

POSITION:
Private Events Sales & Marketing Manager

DEPARTMENT:
Sales & Marketing

REPORTS TO:

Director of Sales & Marketing

FLSA STATUS:
Full-time, Exempt, Salaried

LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component—feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking—of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team.

• Develop and execute strategic sales and marketing plans to drive private event revenue and achieve annual sales goals.
• Identify, prospect, and cultivate relationships with corporations, community organizations, social groups, associations, and other potential clients.
• Solicit and sell private event spaces through telephone outreach, email campaigns, networking, referrals, site tours, trade shows, and personal meetings.
• Prepare and deliver professional sales presentations to prospective clients and stakeholders.
• Conduct venue tours and showcase facility capabilities to potential clients.
• Develop and maintain an accurate understanding of market conditions, industry trends, and competitive venues.
• Attend local and regional industry meetings, networking events, and trade shows to generate new business opportunities.
• Travel as required for sales calls and business development activities.

• Manage all private event inquiries from initial contact, planning, event day/night customer service, and post event analysis.
• Prepare proposals, contracts, deposits, certificates of insurance, and other required documentation.
• Negotiate pricing, terms, and event details while maximizing venue revenue opportunities.
• Maintain accurate booking records and event information within the facility booking system and CRM platforms.
• Manage tentative, definite, contracted, and lost business files.
• Coordinate event insurance requirements and ensure all required client documentation is obtained.
• Maintain and update the master calendar of bookings and events as related to private events.
• Serve as the primary client contact from initial inquiry through post-event completion, facilitating a seamless transition between sales, planning, event execution, and post-event evaluation while ensuring exceptional client satisfaction and retention.
• Coordinate development and distribution of post-event evaluations and client feedback programs.

• Develop and implement marketing initiatives to increase awareness of private event offerings.
• Collaborate with internal marketing teams to create promotional materials, digital content, social media campaigns, and targeted marketing efforts.
• Serve as support for event and staged marketing as needed or assigned.
• Maintain relationships with local hotels, tourism partners, vendors, and community organizations to generate leads and referral business.
• Analyze sales performance, booking trends, and revenue opportunities to identify growth strategies.
• Work closely with Food & Beverage and Catering departments to maximize catering and ancillary revenue opportunities.
• Assist in developing promotional campaigns, prospect lists, and lead-generation strategies.

• Ensure all departments, including Events, Catering, Operations, Finance, and Marketing, are informed of new, revised, or cancelled bookings.
• Provide regular…