Group Sales Manager

SALES MANAGER

Reports to:

Director of Operations
Compensation: $40K Base Pay + Commission Structure

Schedule:

Full-Time | Flexible Schedule

Adventure Park provides fun and memories to families, impacting and inspiring our community.

Creating lasting memories through fun, connection, and celebrations.

We are locally owned, we love our community, we love our team, and we love our park.

Adventure Park is where fun meets unforgettable experiences! From birthday parties and school trips to corporate events and team-building adventures, we create experiences our guests won't forget.

We are looking for a high-energy, sales-driven Sales Manager to grow our group business, build client relationships, close sales, and help create incredible guest experiences.

• Drive group sales and consistently pursue new business opportunities.
• Sell and coordinate birthday parties, school trips, corporate events, team-building events, and other group experiences.
• Develop new business relationships within the Lubbock community and surrounding areas.
• Respond to leads, conduct follow-ups, close sales, and build long-term client relationships.
• Consistently work toward and exceed sales goals.
• Identify opportunities to increase revenue through new clients, repeat business, referrals, and community partnerships.

• Manage group bookings from initial inquiry through event completion.
• Serve as the primary contact for group clients.
• Follow up with prospects and customers in a timely and professional manner.
• Maintain accurate records of leads, contacts, proposals, bookings, and sales.
• Track sales activity, revenue, conversion rates, and overall performance.
• Develop strategies to convert inquiries into confirmed bookings.

• Upsell packages, food, attractions, games, and other revenue opportunities.
• Identify opportunities to increase the value of each group booking.
• Educate customers on available packages and help them create the best experience for their group.
• Train and encourage staff to recognize and take advantage of appropriate sales opportunities.

• Serve as the primary relationship manager for group clients.
• Ensure exceptional service before, during, and after each event.
• Assist with on-site group events and resolve issues quickly and professionally.
• Turn challenges into opportunities to create a positive guest experience.
• Build relationships that encourage repeat business and referrals.

• Supervise and support internal revenue departments, including Group Sales, Guest Services, Café, and other applicable operations.
• Train staff on customer service, sales opportunities, promotions, and revenue goals.
• Coach employees on how to confidently communicate with guests and identify opportunities to upsell.
• Establish clear expectations and hold team members accountable for performance.
• Work collaboratively with park leadership and department managers.

• Collaborate with park leadership and departments to ensure successful group experiences.
• Communicate group needs and event details clearly to operational teams.
• Participate in sales meetings, leadership meetings, and business development initiatives.
• Help develop promotions and strategies designed to increase group and overall park revenue.

• Sales-minded, outgoing, energetic, and motivated by results.
• Confident communicator who enjoys meeting and working with people.
• Comfortable making calls, following up, asking for the sale, and closing business.
• Strong organizational and leadership skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Competitive mindset with a strong desire to achieve and exceed goals.
• Ability to build genuine relationships with customers and community partners.
• Strong problem-solving and customer-service skills.
• Previous sales, hospitality, event, or management experience preferred.
• Comfortable working with sales goals, metrics, and performance expectations.
• Flexible schedule, including some weekends and peak event days.

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