Job Description & How to Apply Below
The EBC Group of Companies are India's leading law information providers - in print, electronic and on the web. In it's over 76 years of law publishing, EBC has contributed outstanding works of legal literature, and is today recognised as the foremost publisher of accurate, reliable and pathbreaking works.
Its hallmark contribution has been 'Supreme Court Cases', India's leading law report, that has set new standards in law reporting in India. Using the finest of technological innovations, EBC today also has a wide range of electronic and web products, including EBC Webstore, the EBC Reader App and e-book platform, the EBC Learning – Online Learning platform, the SCC Online range of databases and the EBC Explorer range of online resources for India and other international markets.
The group covers the entire spectrum of legal publishing in India, from Practitioner's Commentaries, Student Texts, Law Entrance, Statute Law, Law Reports, Digests and Legal Magazines.
To bring the latest developments in foreign legal jurisdictions, EBC has entered into global partnerships, including with the Incorporated Council of Law Reporting in England and Wales, Singapore Academy of Law, Singapore, as well as Hein Online, U.S.A.
The mark of EBC stands for authenticity, reliability and promptness.
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Job Description:
Preferably with 10+ years of experience in Print marketing and Electronic advertising and marketing, preferably in publishing, media or pharmaceutical industries.
Directing and coordinating ATL/BTL activities to promote product and service.
Monitoring and analysing market trends to formulate marketing plans and strategies for the Business.
Team handling and motivation
Good understanding of marketing concepts, branding, advertising, marketing tools and process.
Excellent oral, written, presentation and interpersonal communications skills
Studying competitors' products and services.
Exploring ways of improving existing products and services and increasing profitability.
Identifying target markets and developing strategies to communicate with them.
Creating and Executing Advertising and Media Plans for better reach to valuable customers.
Achieving business and Brand Targets.
Relevant digital work experience of at least 3+ years in conceptualizing, ideating and writing content as well as copy for digital marketing campaigns, websites, emailers, newsletters and banners.
Interested candidates can share their updated CV with current CTC at [HIDDEN TEXT] or visit us at Eastern Book Company, 34, Lalbagh, Lucknow — 226001
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