Head of Marketing

About Us

Freename is a fast-growing Swiss tech company operating at the intersection of domains, digital identity, and AI infrastructure. We’re building the next evolution of domain-tech products, and we’re expanding our Marketing team with a highly structured, analytical and reliable professional.

As Head of Marketing
, you will own the company’s global marketing strategy end-to-end and lead the entire Marketing function orting directly to the CEO, you will be responsible for building a high‑performing, data‑driven marketing organization capable of scaling across products, markets, and customer segments.

You will define the marketing vision, structure and execution model, ensuring strong alignment with company growth objectives, revenue targets, and long‑term brand positioning. This role requires a modern marketing leader, deeply familiar with AI‑powered tools, experimentation, and performance‑oriented decision making.

• Define and execute the overall marketing strategy in line with company goals and growth plans.
• Translate business objectives into scalable marketing plans across acquisition, retention, brand, and revenue enablement.
• Act as strategic marketing partner to the CEO and executive team.

• Lead, structure, and grow the entire Marketing team (brand, content, social, performance, lifecycle, partnerships).
• Set clear goals, processes, and KPIs for each marketing function.
• Foster a culture of accountability, experimentation, and continuous improvement.

• Own the global brand positioning and messaging across all touchpoints.
• Ensure consistency and clarity of brand narrative across markets, products, and channels.
• Elevate Freename’s positioning in both scale‑up and enterprise contexts.

• Drive customer acquisition, activation, and retention in close collaboration with Sales, Product, and Revenue teams.
• Own marketing performance metrics (CAC, LTV, funnel conversion, pipeline contribution).
• Ensure marketing directly contributes to revenue growth and long‑term scalability.

• Leverage AI tools and automation to optimize campaigns, content creation, analytics, and workflows.
• Stay ahead of marketing technology trends, adopting best‑in‑class tools and frameworks.
• Build a strong data culture, using insights to guide strategy and execution.

• Work closely with Product, Sales, Partnerships, and Leadership to ensure full alignment.
• Support go‑to‑market strategies for new products and enterprise initiatives.
• Enable Sales with positioning, materials, and insights that improve conversion and deal velocity.

• 8+ years of experience in Marketing, with senior leadership roles (Head of Marketing, Marketing Director or equivalent).
• Proven experience managing and scaling multi marketing teams (10+ people preferred).
• Strong background in scale‑up and fast‑growing tech companies
  , with exposure to enterprise markets.
• Demonstrated ability to drive revenue growth through marketing.
• Deep understanding of modern, AI‑driven marketing practices and tools.
• Experience working with data, performance metrics, and complex funnels.
• Excellent leadership, communication, and stakeholder management skills.

• Experience in B2B tech, SaaS, or platform‑based businesses.
• Exposure to international markets and multi‑country marketing strategies.
• Strong strategic mindset combined with hands‑on execution ability.

• Competitive salary and incentive structure.
• Fast‑paced environment with real ownership.
• Work directly with founders and leadership.
• Opportunity to shape the marketing backbone of a fast‑scaling company.
• Office in Lugano with hybrid flexibility.

• Send your CV to:
• Subject: “Head of Marketing Application”