Senior Care Marketing Manager

Salary: 75,000 – $95,000

Hybrid - With regular travel to senior centers

Strengthen Connections. Support Seven Communities. Grow Trust.

Marketing in senior care isn’t just about flashy brochures.
It’s about the moment a family says, “This feels right.”

It’s about trust, reputation, visibility, and supporting healthy census through genuine communication.

Ascentria Care Alliance is seeking a Senior Care Marketing Manager to focus on marketing efforts across seven senior care centers while working as part of a skilled and collaborative marketing team.

This role sits at the intersection of brand, operations, admissions, and community outreach, helping ensure each center is represented clearly, consistently, and authentically.

If you are both thoughtful and hands‑on…
If you understand that occupancy follows clarity and credibility…
If you approach marketing with compassion and heart…

This may be the right next step for you.

You’ll work closely with colleagues across marketing, admissions, and operations to bring campaigns and outreach efforts to life.

• Develop and carry out marketing plans aligned with census and outreach goals
• Monitor referral trends and engagement to guide ongoing adjustments
• Help surface the strengths and differentiators of each community
• Contribute to initiatives that build visibility and trust

• Manage marketing activities for seven senior care centers
• Balance brand standards with the unique character of each community
• Organize and prioritize requests with clarity and collaboration
• Ensure projects move forward on time and with care

• Manage ads, email campaigns, social media, and print materials
• Create messaging for families, referral partners, and community audiences
• Share stories that highlight residents, staff, and outcomes
• Maintain compliant, accurate, HIPAA‑aware marketing practices

• Support referral relationships and local partnerships
• Assist with outreach and visibility initiatives
• Help manage online reputation with professionalism and responsiveness
• Serve as a trusted marketing partner

Success in this role is reflected through:

• Consistent, on‑time project delivery
• Growth in qualified leads and engagement
• Timely coordination of review responses
• Positive contribution to occupancy and visibility goals

Your work connects daily marketing efforts with real results for the communities you support.

• ✔ A collaborative and organized marketer
• ✔ Comfortable balancing multiple projects and stakeholders
• ✔ A clear and thoughtful communicator
• ✔ Data‑informed and detail‑oriented
• ✔ Calm, adaptable, and dependable
• ✔ Motivated by purpose and people

You understand that every vacant day matters for families, prospective residents, and our census.
You value clarity and meaningful interactions.
You enjoy building relationships and getting things done.

• 4+ years of marketing experience (healthcare, senior services, nonprofit, or multi‑site a plus)
• Experience supporting census‑driven or revenue‑related goals
• Strong marketing and campaign execution skills
• Excellent writing and storytelling ability
• Familiarity with design software (Adobe Suite, Canva, etc.) and CRM platforms
• Knowledge of senior living, skilled nursing, or complex care systems preferred

Families make one of the most important decisions of their lives when choosing care.

Your work helps seven communities:

• Build trust
• Increase visibility
• Strengthen reputation
• Support occupancy
• Share stories that truly matter

• A focused role within an experienced, mission‑driven marketing team
• Close partnership with operations and admissions colleagues
• Meaningful, people‑centered work
• Professional growth within a multi‑site organization
• The opportunity to make a daily impact through connection and communication

If you’re ready to grow your marketing career while helping families find care they can trust:

Equal Opportunity Employer
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