Marketing Operations Specialist

Responsibilities

• Responsible for data reporting and analysis, sales leads, campaign planning and supporting the Demonstration Bus Program, and for assisting with writing and editing Mar Com content.
• Assist with the Demonstration Bus Program, including compiling driver logs and fuel purchases; submitting quarterly taxes; creating/updating survey forms; and ensuring all leads are submitted in proper format.
• Assist with copywriting for newsletters, email campaigns, advertisements, and social media.
• Maintain lists and forms for the Bus program as sales representatives change.
• Create PowerPoint presentations and marketing reports on a regular and ad‑hoc basis and distribute as necessary.
• Act as lead entry champion: work closely with the global entry team, provide training as necessary, back up for lead entry, update or write job aids, and track the team’s KPIs.
• Format leads from external sources (trade shows, emails, advertising, etc.) and ensure all are entered correctly.
• Pull contact lists for all campaigns.
• Submit local email campaigns monthly.
• Monitor marketing email inboxes.
• Provide backup support for the Events specialist to fulfill literature and promotional requests.
• Process marketing expense reports monthly.
• Perform other duties as assigned.