Admissions Counselor

The University of Lynchburg, a private, regional university in the beautiful foothills of the Blue Ridge Mountains in Central Virginia, is seeking applicants for full-time, Admission Counselor position in the Department of Communication, Marketing, and Enrollment. The primary focus of this position is to build strong relationships with prospective students, guiding and assisting them through the selection, application, admission, financial aid, and enrollment processes.

This position represents the institution to prospective students and families and contributes to the achievement of our enrollment goals.

This position reports to, is supervised by, and evaluated by the Director of Admissions. The evaluation of work performance will be ongoing and will be carried out by the Director of Admissions. It will include the specific duties and responsibilities of this position description plus employee attitude and general working behavior.

ESSENTIAL DUTIES:

* Plan, manage and execute recruitment strategies within a designated territory in order to meet individual recruitment goals.

* Utilize phone, email, and text to reach out to prospective students to build relationships that lead to enrollment

* Review applicants and make admissions decisions

* Use the Customer Relationship Management system, Slate, to track interactions and conversations in order to personalize outreach

* Conduct on-campus interviews and provide presentations in group settings to prospective students and families.

* Attend and participate in recruitment events on and off campus.

* Develop long-standing, productive relationships with school counselors and community based organizations. Design opportunities to bring students and counselors to campus.

* Actively contribute to team-based decision-making, planning and program implementation.

* Develop and maintain data related to assigned recruitment territory. Use data to inform decision making about territory recruitment, including travel

* Participate as an active member in appropriate national and regional organizations for professional development.

* Serve on campus committees and working groups for programs related to enrollment and student development such as orientation, leadership institute, retention, etc.

* Manage or oversee a special project to help support enrollment goals and daily operations

* Perform other duties as may be required.