Admissions Counselor

Admissions Counselor

Job Details:

Job Location:

Lynchburg - Lynchburg, VA 24501, Position Type:
Staff, Education Level: 4 Year Degree, Salary Range: $20.77 Hourly, Job Shift: Full time,

The University of Lynchburg, a private, regional university in the beautiful foothills of the Blue Ridge Mountains in Central Virginia, is seeking applicants for full-time, Admissions Counselor position in Undergraduate Admissions.

This position reports to, is supervised by, and evaluated by the Director of Admissions. The evaluation of work performance will be ongoing and will be carried out by the Admissions Counselor. It will include the specific duties and responsibilities of this position description plus employee attitude and general working behavior.

Job Type: FT (Benefits Eligible)

The primary focus of the Admissions Counselor is to build strong, lasting relationships with prospective students, guiding and supporting them through every stage of the college choice process—including program selection, application completion, admission evaluation, financial aid navigation, and final enrollment. Representing the institution to prospective students, families, high school guidance counselors, and community organizations, this position executes data-informed territory recruitment plans to contribute directly to institutional enrollment goals.

• Territory Management & Strategy:
  Plan, manage, and execute targeted recruitment strategies within an assigned geographic territory to meet individual inquiry, applicant, and enrollment goals. Develop and maintain territory data to inform strategic travel itineraries and outreach plans.
• Multi-Channel Student Outreach:
  Utilize phone, email, text messaging, and social media outreach proactively to cultivate personalized relationships with prospective students and families, guiding them from inquiry to matriculation.
• Application Review & Admissions Decisions:
  Review candidate application files thoroughly, evaluate transcripts and credentials, and render admissions decisions in compliance with institutional standards.
• CRM Workflow & Data Tracking (Slate):
  Manage prospective student records in Slate CRM. Record all conversations, campus touchpoints, and recruitment interactions to drive personalized communication workflows and yield tracking.
• Campus Visits, Presentations & On-Campus Interviews:
  Conduct individual student/family interviews, deliver engaging group presentations, and lead information sessions for visiting students, families, and college counseling personnel.
• Event Participation & Field Recruitment:
  Represent the institution at on-campus and off-campus recruitment events, college fairs, high school visits, and community outreach programs.
• Counselor & Community Relationship Building:
  Develop long-standing relationships with high school counselors and community-based organizations (CBOs), designing collaborative opportunities to bring students and advisors to campus.
• Special Project Ownership & Operational Support:
  Manage or oversee a specialized operational project (e.g., Student Ambassador leadership, campus tour program management, digital outreach initiatives, or transfer credit liaison work) to support enrollment goals.
• Committee Governance & Professional Development:
  Serve on campus committees related to student development (orientation, leadership, retention). Participate in national/regional professional organizations (e.g., NACAC, SACAC/VACAC) for continuous development.
• Basic Financial Aid & Affordability Counseling:
  Guiding prospective students and families through FAFSA completion steps, merit scholarship qualifications, and cost of attendance estimates.
• Targeted Yield & Conversion Campaign Execution:
  Executing phone marathons,…