Director of Ticket Sales
Listed on 2026-08-13
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Sales
Sports Sales & Marketing, Customer Success Management, Inside Sales, Account Manager
Reporting to the Associate AD for Ticket Operations and Sales, the Director of Ticket Sales with have the responsibility of managingstaff and overseeing ticket sales responsibilities for all NCAAticketed events (including football, men’s and women’s basketballand baseball) to generate new revenue, including but not limitedto, season tickets, single games, group tickets, mini plans, etc.,as well as service existing accounts. This position will also assist in annual fund donations related to premium seating, Flames Kids Club membership, and post season events.
ESSENTIALFUNCTIONS AND RESPONSIBILITIES
- Lead the day-to-day operations of the sales and service staffincluding recruiting, hiring, training, and supervising staff.
- Monitor, manage, and evaluate staff performance on an ongoing basis; establish and communicate clear sales revenue and training goals, and provide follow-up to staff with appropriate feedback and direction for development.
- Sell tickets through outbound, inbound and renewal sales.
Inventory available for sale may include but is not limited toseason tickets, season ticket upgrades, upsells & add-ons,group ticket packages, partial/mini-plan packages, single gametickets, parking, post season events, Flames Kids Club and Flames Club memberships. This includes a personal sales goal and contributing to the annual revenue growth. - Help to develop and execute season, group, and single ticketsales and marketing plans. Including email creation and marketingthrough both University Marketing and internal systems (Eloqua),texting campaigns, project requests and more.
- Prospect and target new sales opportunities to include seasontickets and group tickets.
- Assist the Associate AD with the creation, planning,communication, and implementation of special ticket plans,projects, promotions, and programs.
- Track and report daily, weekly, and monthly sales figures and relevant accountability.
- Lead CRM and group ticket systems manager.
- Assist in staffing athletics events on campus for customer service, marketing and lead generation.
- Strictly adheres to Liberty University policies, representing the University in an exemplary manner.
- Works effectively as a team member, embracing and fosteringLU’s mission.
- Provide oversight and guidance to full time ticket sales and service consultants
- Provide oversight and guidance to any student workers or volunteers
Minimum qualifications:
- Bachelor’s degree from an accredited college or university
- 2-4 years in an athletics ticket office in a ticket salescapacity
- Ticket system experience (ideally Paciolan or similarsystem)
- CRM system experience (ideally Salesforce or similarsystem)
- Must be able to perform well under stress and maintain apositive attitude
- Must be able to stand for hours at a time at both indoor and outdoor events
- Availability including nights, weekends, and universitybreaks
Preferred Experience:
Cash handling and/or sales, customer servicevia in-person and over the phone, experience in a Division 1
Athletics Department, and experience with the Paciolan ticketingsoftware system, Eloqua, Salesforce, Ballena, Vozzi, and FEVO orsimilar industry systems.
- Ability to effectively communicate both verbally and in writingto convey clear, well articulated information.
- Ability to understand, speak, and write English in order toconvey messages and correspond in an articulate and professional manner.
- Possess public communication skills that allow professional representation of Liberty University to a variety of business,government and community customers and associates.
- Strong organizational skills.
- Computer and scheduling skills.
- Intuitively able to reason, analyze information and events, andapply judgment in order to solve problems of both a routine and complex nature.
- Required to travel to local and campus locations.
- May be required to sit to perform deskwork or type on akeyboard.
- Regularly required to hear and speak in order to effectively communicate orally.
- Regularly required to stand, walk,…
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