Strategic Marketing Manager

Join Repligen as a Strategic Marketing Manager for Chromatography. In this role you will develop and execute data‑driven global marketing strategies that drive awareness, demand generation, and revenue growth for our chromatography portfolio.

• Develop and execute integrated global marketing plans based on customer segmentation, market trends, and competitive insights.
• Lead multi‑channel campaigns that increase product adoption, generate high‑quality MQLs, and support pipeline growth.
• Build and manage the customer‑facing story, simplifying complex chromatography technologies into clear, differentiated value propositions.
• Create and deliver high‑impact content across digital, web, events, and sales enablement channels.
• Collaborate with Product Management, Commercial, Applications, and Digital teams to align on priorities, messaging, and execution.
• Manage campaign execution, including timelines, deliverables, and cross‑functional coordination.
• Track performance using KPIs and analytics, and continuously optimize campaigns to improve marketing effectiveness.
• Support trade shows, webinars, and customer‑facing programs that position the chromatography portfolio within the broader Repligen offering.

• Bachelor’s degree in Biology, Biochemistry, Molecular Biology, or a related field; MBA preferred.
• 4+ years of marketing experience in life sciences, biopharma, or bioprocessing technologies.
• Experience supporting product commercialization and demand generation programs.
• Strong understanding of market segmentation, competitive analysis, and value proposition development.
• Ability to translate technical information into clear, customer‑focused messaging.
• Experience executing multi‑channel marketing campaigns (digital, events, content).
• Analytical mindset with ability to use data and KPIs to inform decisions and optimize performance.
• Strong collaboration skills and ability to operate in a global, matrixed organization.
• Excellent communication, storytelling, and content development skills.

Estimated base salary range for this role, based in the United States: $96,732 – $148,323. Compensation decisions depend on qualifications, location, internal equity, and market data. Eligible for variable cash programs (bonus or commission) and possibly equity. Benefits include paid time off, health/dental/vision, retirement benefits, and flexible spending accounts.

We are committed to equality and diversity.
Equal Opportunity Employer.