Marketing Specialist

• Manage marketing planning and communications calendars across channels and stakeholders
• Create, manage, and publish multi-channel marketing content across digital, email, social, web, and print
• Partner with Sales and cross-functional stakeholders to identify content gaps and deliver marketing support
• Lead campaign and content production, including formats, timelines, stakeholders, and execution approaches
• Support marketing technology, project management, content management, and review/approval processes
• Collect, monitor, and analyze campaign effectiveness, content engagement, lead activity, conversion indicators, and sales enablement outcomes
• Prepare and present marketing updates, insights, recommendations, and campaign highlights to business partners, sales teams, and leadership
• Oversee fulfillment, vendor, budget, and operational processes; identify improvements and resolve delivery issues
• Evaluate and prioritize incoming marketing requests and recommend practical solutions
• Ensure marketing materials are accurate, audience-appropriate, brand-aligned, and ready for internal or external use
• Document workflows, develop reference materials, and support process improvements
• Assist with other marketing initiatives, business priorities, and special projects as assigned

• Bachelor's degree in business, marketing, communications, or a related field, or equivalent work experience
• A minimum of 5 years of marketing, communications, sales enablement, or related business experience
• Strong content creation, messaging, editing, and brand stewardship skills across multiple marketing channels and audiences
• Ability to partner with Sales and cross-functional business stakeholders to understand priorities, translate needs into marketing plans, and support growth-oriented initiatives
• Data-driven mindset with ability to assess marketing effectiveness, interpret performance metrics, and translate insights into recommendations for improvement
• Strong communication and presentation skills
• Proven project management, prioritization, and follow-through skills with the ability to manage multiple deadlines, requests, and stakeholders
• Highly motivated, proactive, resourceful, flexible, and able to adapt to changing business needs
• Strong organizational skills, time management, judgment, and attention to detail despite shifting inputs and deadlines
• Experience using marketing, project management, content management, productivity, and/or analytics tools
• Solid understanding of marketing communications, sales alignment, external presence, and the role marketing plays in business growth

Demonstrates expertise in multi-channel marketing content creation, project management, and data-driven analysis to enhance campaign effectiveness and support sales enablement. Proven ability to collaborate with cross-functional teams and present insights to drive business growth.

• Multi-Channel Marketing Content Creation
• Project Management
• Data-Driven Analysis
• Strong Communication Skills
• Sales Enablement

• Content Creation
• Messaging
• Editing
• Brand Stewardship
• Campaign Effectiveness Analysis
• Performance Metrics Interpretation
• Workflow Documentation
• Process Improvement

• Strong Organizational Skills
• Time Management
• Judgment
• Attention to Detail
• Proactive Adaptability

• Marketing Communications
• Sales Alignment
• Business Growth
• Stakeholder Management
• Vendor Management

• Marketing Tools
• Project Management Tools
• Content Management Tools
• Productivity Tools
• Analytics Tools