Digital & Creator Marketing Manager

Digital & Creator Marketing Manager CLASSIFICATION/STATUS:
Full Time, 40 Hours, Exempt, Permanent

WORK LOCATION:

Hybrid – New EnglandDEPARTMENT:
Client Services – Communications and Media

REPORTS TO:

Associate Director of Communications and MediaJOB LEVEL: 3 – ProfessionalAREAS OF OVERSIGHT:
Digital Marketing, Social Media, Creator Marketing & Campaign Execution

SUPERVISORY RESPONSIBILITIES:

No direct reportsYOUR ROLE & IMPACT AT ASGAs part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), the Digital & Creator Marketing Manager leads the development, execution, and optimization of digital marketing strategies across multiple client accounts. This role is responsible for managing the digital components of integrated campaigns, including paid digital advertising, social media, You Tube and video advertising, email marketing, content marketing, website initiatives, and creator and influencer marketing.

The Digital & Creator Marketing Manager works across ASG teams to translate client goals and broader campaign strategies into coordinated digital plans. They partner closely with Creative, Media, Communications, Community Engagement, and Client Services to ensure digital initiatives are strategically aligned, delivered on time, and optimized throughout the campaign.

The role combines strong digital campaign management with an understanding of how audiences discover information, consume content, engage with creators, and take action online. The ideal candidate is comfortable managing multiple digital work streams, developing platform and content strategies, identifying and managing creator partnerships, reviewing campaign performance, and using data and audience insights to continuously improve results.

The ideal candidate will have 7+ years of experience managing and executing digital marketing campaigns, preferably in an agency environment, with demonstrated experience across digital advertising, social and content marketing, campaign analytics and optimization, and creator or influencer marketing. Experience developing culturally relevant and audience-specific strategies for diverse communities is strongly preferred.

Digital & Creator Marketing Manager CLASSIFICATION/STATUS:
Full Time, 40 Hours, Exempt, Permanent

WORK LOCATION:

Hybrid – New EnglandDEPARTMENT:
Client Services – Communications and Media

REPORTS TO:

Associate Director of Communications and MediaJOB LEVEL: 3 – ProfessionalAREAS OF OVERSIGHT:
Digital Marketing, Social Media, Creator Marketing & Campaign Execution

SUPERVISORY RESPONSIBILITIES:

No direct reportsYOUR ROLE & IMPACT AT ASGAs part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), the Digital & Creator Marketing Manager leads the development, execution, and optimization of digital marketing strategies across multiple client accounts. This role is responsible for managing the digital components of integrated campaigns, including paid digital advertising, social media, You Tube and video advertising, email marketing, content marketing, website initiatives, and creator and influencer marketing.

The Digital & Creator Marketing Manager works across ASG teams to translate client goals and broader campaign strategies into coordinated digital plans. They partner closely with Creative, Media, Communications, Community Engagement, and Client Services to ensure digital initiatives are strategically aligned, delivered on time, and optimized throughout the campaign.

The role combines strong digital campaign management with an understanding of how audiences discover information, consume content, engage with creators, and take action online. The ideal candidate is comfortable managing multiple digital work streams, developing platform and content strategies,…