Head of Marketing & Communications

Job Title: Head of Marketing & Communications
Reporting to: Chief Revenue Officer
Location: Worcestershire County Cricket Club, New Road, Worcester, WR2 4QQ

Contract: Full time, permanent

Worcestershire County Cricket Club is one of the 18 first-class county cricket clubs in England and Wales, with a proud history stretching back more than 155 years.

Our vision is to become Worcestershire’s premier destination for live sport, entertainment and hospitality, whilst providing great experiences for everyone who engages with the Club.

We are entering an exciting period of growth, with ambitious plans to grow our audiences, revenues and profile both on and off the field.

From filling New Road and growing our membership to reaching millions of people through digital content, developing our brands and attracting new audiences to cricket, marketing and communications will play a fundamental role in the next stage of the Club’s development.

We are passionate about our people and strive to create a welcoming, ambitious and supportive working environment that provides opportunities for our people to achieve their personal and professional goals.

Our values of Trust, Inclusiveness, Kindness, Resilience and Togetherness resonate across everything we do and define our culture and behaviours.

The Head of Marketing & Communications will lead the marketing, brand, communications and content strategy for Worcestershire County Cricket Club, with responsibility for growing audiences, strengthening the Worcestershire and Worcestershire Rapids brands and delivering measurable commercial results.

Reporting to the Chief Revenue Officer and working across the Club, the role will lead the Marketing & Communications team and take ownership of how we attract, engage, convert and retain supporters, members, customers and audiences.

This is both a strategic and hands‑on leadership role. The successful candidate will combine creative thinking with strong commercial judgement and data‑led decision making, ensuring our marketing activity directly contributes to ticket sales, membership, hospitality, retail, venue enquiries, partner value and long‑term audience growth.

The role will also oversee the Club’s communications, digital channels, content strategy and brand, ensuring Worcestershire CCC continues to build its profile locally, nationally and internationally.

• Own and deliver the Club’s annual marketing strategy, campaign plan and marketing calendar.
• Develop and execute integrated marketing campaigns across paid, owned and earned channels.
• Drive measurable growth across ticketing, membership, hospitality, retail, conferencing and events.
• Develop strategies to attract new audiences while increasing engagement and value from existing supporters and customers.
• Work closely with Sales, Ticketing, Hospitality and Events teams to generate and convert both B2C and B2B demand.
• Own marketing budgets and ensure activity is focused on delivering measurable return on investment.
• Monitor market and consumer trends to identify new opportunities for audience and revenue growth.
• Continually test, measure and optimise marketing activity to improve effectiveness and conversion.

• Act as guardian of the Worcestershire CCC, Worcestershire Rapids, and New Road brands.
• Lead the continued development of the Club’s creative identity and campaign platforms.
• Ensure a consistent, distinctive and high‑quality brand across cricket, commercial, venue and corporate communications.
• Lead the development of creative campaigns capable of engaging both existing supporters and audiences beyond traditional cricket fans.
• Maintain and develop the Club’s brand…