VP of Sales

Are you a self-driven person looking to advance your career as a high-impact player on a team? If so, we have an exciting challenge for you and your future!

Our culture is built on value commitments to innovation, quality, results, integrity, community, people, and collaboration that fosters a strong employee engagement, teamwork, safety and wellness. We offer a competitive benefits package that includes health, dental, vision, wellness programs, employee discounts, retirement plans, tuition reimbursement, ongoing development, advancement opportunities and more.

Founded in 1846, today HP Hood is one of the largest and most trusted food and beverage manufacturers in the United States. Our portfolio of national and super-regional brands and licensed products includes Hood, Heluva Good, Lactaid, Blue Diamond Almond Breeze, Planet Oat and more.

The Vice President of Sales for the Consumer Products – Food and Beverage division is responsible for leading the sales strategy, operations, and performance across all customer channels and markets. This executive position will oversee sales teams, manage key customer relationships, and ensure the organization meets its revenue and profitability goals. The VP of Sales will play a critical role in driving the growth of the brand and increasing market share while maintaining long‑term customer satisfaction and loyalty.

Ideal candidate will live in the New England area, preferably, MA, NH, or ME.

• Develop and execute the company’s sales strategy, ensuring alignment with overall business goals and objectives.
• Lead the sales team to meet and exceed revenue and growth targets in both existing and new markets.
• Identify new business opportunities, including new customers, market segments, and potential partnerships.
• Monitor market trends, customer insights, and competitive landscape to adjust sales strategies accordingly.
• Ensure continuous improvement in sales processes, sales forecasting, and territory management.

• Lead, mentor, and manage a team of regional and national sales managers, account executives, and sales support personnel.
• Provide training, coaching, and development opportunities to build a high‑performance sales team.
• Set clear sales targets and performance metrics for the sales team and provide regular feedback.
• Foster a culture of accountability, collaboration, and results‑driven performance.

• Build and nurture strong relationships with key customers, distributors, and partners in the food and beverage industry, leading core processes to deliver growth solutions (Annual Planning/JBP, Category/Shopper Insights).
• Serve as the lead negotiator in major contracts and high‑profile deals.
• Develop and maintain strong relationships with national and regional retailers, wholesalers, food service operators, and other strategic partners.
• Understand customer needs and translate them into actionable sales strategies to enhance satisfaction and retention.
• Oversee the sales budgeting, forecasting, and reporting processes to ensure accurate and timely financial reporting and performance analysis.
• Ensure that the sales team has access to the resources, tools, and technologies needed to succeed, including CRM systems, sales enablement tools, and training materials.
• Monitor and analyze sales performance metrics (KPIs) to evaluate effectiveness and identify areas for improvement (Power BI, Circana, TMS).
• Report on sales performance to the CEO and senior leadership team on a regular basis.

• Work closely with the marketing, product development, and supply chain teams to ensure alignment of sales and marketing strategies.
• Collaborate with finance and operations teams to optimize pricing strategies, margins, and product availability.
• Participate in product innovation and development, providing input based on customer feedback and sales data.

• Manage the sales division's budget and ensure that sales activities are cost‑effective while maximizing profitability.
• Optimize sales strategies to balance volume and profitability, ensuring…