Firearms Associate

Overview

Rural King Farm and Home Store is committed to providing associates with growth opportunities, competitive benefits, and a people‑first environment. As a Firearms Sales Associate you will support our customers while upholding high standards of safety and compliance.

• 401(k) plan with 100% match on the first 3% of contributions and 50% match on the next 2%
• Healthcare plans including virtual doctor visits
• Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
• 15% Associate discount
• Dave Ramsey’s Smart Dollar Program (no cost)
• Associate Assistance Program, RK Cares Associate Hardship Program, 24/7 Chaplaincy Services

• Greet customers with a warm and friendly demeanor as they enter the department, creating a welcoming atmosphere and setting the tone for a positive shopping experience.
• Engage the customer in meaningful conversations to understand specific needs, preferences, and budget constraints using our customer engagement model.
• Provide expert guidance and unbiased product recommendations based on individual requirements.
• Ensure compliance with all federal, state, and local laws and regulations related to firearms sales and transfers.
• Complete all required firearm compliance training and demonstrate understanding of the Firearms SOP.
• Assist customers in selecting appropriate ammunition, accessories, and related products.
• Maintain an organized and visually appealing firearms display area, ensuring accurate labeling and pricing.
• Process transactions accurately and efficiently, handling payments and documentation.
• Stay updated on current firearm trends, models, and industry news to provide informed recommendations.
• Actively listen to customer concerns, address questions promptly, and provide appropriate resolutions or forward to supervisor if required.
• Establish and maintain long‑term relationships with customers to generate repeat business and referrals.
• Demonstrate product features and benefits, conduct demonstrations, and explain technical specifications as necessary.
• Use upselling and cross‑selling techniques to maximize sales and increase average unit per transaction.
• Promote exclusive offers, RK Firearms Plus Protection Plan (RKFPPP), and store loyalty program awareness.
• Process special orders, operate the POS register, and resolve return issues as needed.
• Contribute to visual merchandising by zoning product displays, ensuring proper signage, and maintaining a clean, safe, and attractive sales floor during non‑customer periods.
• Participate in cross‑training for flexibility in various departments and responsibilities.
• Engage in learning initiatives such as training programs, workshops, and webinars to acquire new knowledge and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s values:
  People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

• High school diploma or equivalent; additional education or training in firearms safety is a plus.
• Previous experience in firearms sales or a related field is preferred.
• Knowledge of federal, state, and local laws and regulations regarding firearms sales and transfers.
• Strong interpersonal and communication skills, with the ability to engage customers effectively.
• Demonstrated ability to actively listen, ask relevant questions, and provide thorough responses.
• Excellent attention to detail and organizational skills.
• Ability to prioritize tasks, meet deadlines, and maintain high quality.
• Proven track record of consistently producing error‑free work and meeting quality standards.
• Proficiency using computer systems for transaction processing and record‑keeping.
• Strong commitment to maintaining a safe and secure shopping environment.
• Behaviors reflecting integrity, professionalism, and confidentiality.

• Must be able to stand for prolonged periods of time.
• Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31–50 pounds intermittently.
• Must be able to verbally communicate effectively with others (in‑person and via electronic devices).
• Must have close visual awareness.
• Ability to use a ladder and/or pallet jack.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.