Marketing Specialist; Bilingual Spanish

Role Overview

We are currently hiring a Marketing Specialist to be based in our Houston, TX office. The individual must have bilingual Spanish skills to support marketing efforts for our Mexico location. This hybrid position requires working in the office three times per week and focuses on developing, implementing and managing marketing campaigns and communications to grow Essentra's active customer base in the AMERS region.

• Work with Marketing, Sales, and Product Management to develop strategic marketing programs that drive business goals and objectives.
• Develop and communicate new ideas for marketing campaigns that support business strategies.
• Use bilingual Spanish skills to support marketing efforts for our Mexico location.
• Coordinate, plan, and execute digital and offline marketing campaigns to support strategy and plan.
• Oversee the annual marketing budget and execute tasks within budget.
• Communicate proactively with locations’ commercial teams concerning upcoming campaigns.
• Collaborate with the Email Marketing Specialist to develop marketing programs throughout the customer lifecycle.
• Collaborate with the Paid Media Team to develop and improve paid search and social campaigns, including ad copy, keywords, and targeting.
• Develop content in partnership with the Content Team to share across channels.
• Work with representatives of industrial publications for cost-effective placement of advertising.
• Work with Marketing Analyst to measure the results of each campaign and present findings to key internal stakeholders.
• Continuously analyze data to gain insight into marketing effectiveness and adjust the marketing plan as necessary.
• Manage development, printing, and distribution of the annual product catalog and other sales enablement literature.
• Coordinate and plan logistics to support the company’s attendance at trade shows.
• Present monthly lead generation reporting and advisory meetings to internal stakeholders (sales, marketing, product, etc.).

• Bachelor’s degree in Marketing or a related field plus at least two years of experience in B2B Marketing or a similar role.
• Strong software skills including Microsoft Office.
• Must be bilingual in Spanish (verbal and written).
• Knowledge of Adobe design software such as Photoshop and Illustrator is a plus.
• Previous experience with web-based marketing is an advantage.
• Strong knowledge of industrial B2B sales environment.
• Ability to manage and coordinate multiple tasks.
• Experience with digital marketing campaigns.
• Strong project management skills.

This position offers a competitive salary, an annual bonus target, a full benefits package, and generous paid time off.