Content Lead

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

Right now, we are looking for a Content Lead to lead our content roadmap for the Simple and Kova apps, with an important hands-on emphasis. You’ll elevate how millions of users experience guidance, coaching, and habit-building inside our apps. This is a high-impact role where content directly shapes activation, engagement, behaviour change, retention, and long-term outcomes for our users.

Push the pace of innovation and build a healthier world with us!

• Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities;

• Partner closely with Product Managers and cross-functional teams to integrate content seamlessly into the product: onboarding, coaching, habit-formation journeys, interventions, copy and communication principles, workbooks and printable guides, content experiments, and content feature launches;

• This is a hands-on role, so you’ll be expected to produce and refine high-quality content yourself, together with a content manager: in-app articles, behaviour-change content, videos, scripts, guides, and social formats;

• Build and lead a lean, high-performing content function powered by AI-first workflows;

• Create and optimise efficient workflows, editorial processes, QA systems, and documentation for a modern, data-driven content operation built around AI workflows;

• Use advanced photo/video editing capabilities and AI-enhanced tools to scale production, increase quality, and expand creative possibilities;

• Lead our short-form content strategy for in-app engagement, ensuring formats resonate across demographics;

• Review analytics and experimentation: define KPIs, build dashboards with Data, analyse performance trends, and run structured content A/B tests;

• Ensure all content is inclusive, evidence-aligned, compliant, and grounded in behaviour science best practice.

• 5+ years of experience in content strategy, content creation and production, and working closely with consumer product leadership; 1-3+ years leading a content team or function in a digital consumer environment;

• Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue;

• Strong analytical skills, comfortable with dashboards, experimentation, KPI setting, and deriving insights to drive optimisation;

• Hands-on experience in advanced video and visual editing, plus strong literacy in AI-powered content workflows;

• Demonstrated success in delivering high-impact content for multiple age groups;

• Outstanding UX writing, editing, and storytelling abilities across formats (in-app, visual, video, long-form, educational);

• Preferable experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts;

• Ability to work fast, iterate frequently, and lead with both strategic clarity and hands-on execution;

• Bonus: experience in health, wellness, weight loss, habit formation, or coaching products.

• The competitive salary package commensurate with experience;

• Remote, in-office, and hybrid work opportunities;

• The equipment you need to do your job;

• A premium SIMPLE subscription;

• 21 days annual leave, plus bank holidays (those observed where you live);

• Flexible hours. We focus on your results, not how long you spend at your desk.