Marketing Communications Specialist II

Job Title:

Marketing Communications Specialist II

Location:

MGA
- Macon

Regular/Temporary:
Regular

Full/Part Time:
Full-Time

Job

Middle Georgia State University (MGA), a multi-campus, baccalaureate and graduate degree-granting public institution, is the most affordable public state university in Georgia. MGA has five campuses-Macon, Cochran, Dublin, Eastman, and Warner Robins, all located in central Georgia-and global outreach through its fully-online campus. Its enrollment of 8,400 students is largely comprised of students from most of Georgia's 159 counties. The University has six academic schools, including Georgia's flagship aviation program, that support its mission to educate and graduate inspired, lifelong learners whose scholarship and careers enhance the state.

Under the direction of the Director of Marketing & Creative Services, the Marketing Communications Specialist II is responsible for developing, planning, reviewing, and implementing a wide range of communications in support of Enrollment Management with a particular focus on Admissions, through all media platforms and other forms of communication, including Target X, digital communication social media platforms, web content, annual reports, written content, and presentations.

This position will also assist in numerous and varied aspects of the University's marketing, creative services, advertising, public relations, and communications missions.

• Duty 1 - Researches, designs, and produces marketing and communication plans, content marketing, and assets for use in building brand awareness, increasing inquiries, applications, and enrollments; assists with long-range editorial planning and strategy for recruitment needs, providing consistency of messaging across all formats; continually seeking new techniques for communicating information in print and digital platforms; develops themes and concepts in overseeing creation of content and communication materials.
• Duty 2 - Develops creative content and collaborates with internal and external contributors for digital/social creative, copywriting, website copy/development and Target X as well as social content for multiple profiles within Facebook and Instagram along with other and emerging digital/social platforms.
• Duty 3 - Proofread and edit content, including print documents, digital content, advertising materials and social media.
• Duty 4 - Works with University offices/departments and possibly vendors to complete communication projects
• Duty 5 - Assists with creative services provided by the Marketing staff. These services may include, but are not limited to, photography, videography, audio recording, graphic design, content development for advertising/enrollment services materials
• Duty 6 - Perform other related duties as assigned

• Bachelor's degree in Marketing, Communications/PR, or a related field or a combination of education and experience that exceeds 4 years.

• Ability to manage multiple projects simultaneously
• Superior interpersonal skills
• Proficiency in Microsoft Office
• Excellent writing, grammar, and editing skills

• Experience with social media platforms

• Ability to manage multiple projects simultaneously
• Superior interpersonal skills
• Proficiency in Microsoft Office
• Excellent writing, grammar, and editing skills

• Experience with social media platforms
• Experience with customer relationship management systems
• Prior experience working within higher education

• Knowledge of marketing and communications
• Knowledge of public relations and media relations best practices
• Knowledge of social media platforms and related best practices
• Knowledge of website technology and publishing, to include best practices, usability, search engine optimization and rankings
• Knowledge of customer relationship management systems
• Knowledge of supervisory principles and practices
• Skill in decision making and problem solving
• Skill in interpersonal relations
• Skill in project management

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is…