Director of Communications & Content Strategy

Job Title:

Director of Communications & Content Strategy

Location:

MGA - Macon

Regular/Temporary:
Regular

Full/Part Time:
Full-Time

Job

Middle Georgia State University (MGA), a multi-campus, baccalaureate and graduate degree-granting public institution, is the most affordable public state university in Georgia. MGA has five campuses-Macon, Cochran, Dublin, Eastman, and Warner Robins, all located in central Georgia-and global outreach through its fully-online campus. Its enrollment of 8,400 students is largely comprised of students from most of Georgia's 159 counties. The University has six academic schools, including Georgia's flagship aviation program, that support its mission to educate and graduate inspired, lifelong learners whose scholarship and careers enhance the state.

This position directs the institution's internal and external integrated communications strategy and implementation, which includes media relations, crisis communications, social media, and digital/print publication.

• Provide oversight of all aspects of the institution's communications efforts and provide ongoing thought leadership to identify specific opportunities to advance the reputation of the institution.
• Serves as University spokesperson when needed.
• Manages crisis communications for the institution on efforts and platforms, which includes deploying messaging and maintenance of the institution's crisis communication plan.
• Offer continuous monitoring of the institution's traditional media, social media, and online presence for any issues that may impact the institution and alert departments in a timely manner.
• Serves as the managing editor of the University magazine, MGA Today, and for other printed pieces that support communications efforts.

• Develop and maintain a proactive media relations strategy, to include story pitches.
• Maintain strong relationships with the local media and serve as point of contact for media outreach for the University.
• Provide media training/coaching to University community members as needed.
• Manage all news release production, which requires the ability to write news releases, articles, announcements, make presentations, etc.

• Create and implement an integrated institutional communication plan that strengthens the brand and improves visibility/reputation. This plan should include external communications/media relations, internal communications, social media, and website.
• Assess the effectiveness of all activities and produce regular reports with metrics for media coverage, social media engagement, and website statistics.
• Provide editorial leadership, which includes developing and maintaining an editorial calendar and making decisions that properly align content with communication channel and audience. Chairs the office's Beat System and ensures the development and execution of all approved story packages that result from the system.
• Works with Mar Comm team to ensure uniformity in branding and consistent adherence to standards, by developing, maintaining and promoting models/guidelines to aid faculty, staff and students in adhering to standards, i.e. branding guidelines, writing style guide, social media guidelines.
• Collaborate with the Web Content Manager to ensure that assets needed (copy) are created and provided as needed to support the University’s website.
• Work with the Director of Marketing to coordinate the development of assets (photo, video) needed for social media content and/or story content.
• Establish strong, positive relationships with the institution's multiple campuses, academic programs, and various departments to positively impact the college's public image.
• Work with other campus…