Business Development Manager

M&R Marketing, based in Macon, GA, is currently hiring for the full-time, in‑house position of Business Development Manager. This position is available immediately.

The ideal candidate will have 5+ years of professional sales experience, a deep understanding of digital advertising and strategy development, and a proven record of building strong client and team relationships.

The Business Development Manager (BDM) is responsible for cultivating new leads who match M&R’s target market, converting them to clients, and working cooperatively with Project Managers to ensure the successful completion of projects and retention of relationships. The BDM is expected to maintain a high-level of service‑knowledge in order to properly develop and present proposals to leads and clients.

• Utilize personal network to gain contact with prospective clients
• Build outreach strategies and leads lists and effectively approach primary decision maker
• Accept and serve all assigned inbound leads (word‑of‑mouth, marketing efforts, referrals, etc)
• Qualify inbound leads based on our defined target market
• Create discovery briefs to be used by M&R’s internal team

• Develop and present custom proposals to leads and clients based on their specific needs
• Possess a deep understanding of how specific services work together and will help promote a business in the most effective way possible
• Effectively utilize M&R’s CRM to track sales pipeline and progress towards business development goals
• Employ an effective follow‑up process with all leads and clients with the goal of converting

• Serve as the primary point of contact for clients
• Effectively discover the goals and needs of clients
• Develop strong marketing strategies and solutions based on client needs
• Strategize ways to reengage relationships with inactive clients
• Create discovery briefs to be used by M&R’s internal team
• Communicate the goals and vision of a project to the M&R creative team to ensure the client’s needs and expectations are exceeded
• Oversee the management of projects from beginning to end Regularly communicate with your book of business

• Explain to clients how specific services will help promote their products or services in the most effective way possible
• Evaluate service reporting and discuss with client and digital strategist as a part of client retention and growth
• Deliver proposals to existing clients to help increase the growth of their business and improve account retention with M&R
• Analyze customer satisfaction scores and follow‑up with clients as necessary

• Effectively introduce client to Project Manager as a secondary point of contact
• Partner with Project Manager in multiple ways as it relates to leads and clients

• Identify, cultivate, and maintain relationships with key stakeholders in our target market communities
• Attend community networking events
• Stay up to date on community news and activities within all key markets

• Health, Dental, Vision, and Life Insurance
• Matching 401K plan
• 10 paid holidays per year
• Paid vacation and sick time
• Paid maternity and paternity time