Sales Account Executive

Company Description

WMGT-TV, branded as 41

NBC/WMGT-DT, is a long-standing NBC affiliate serving the Middle Georgia area since 1968. The station has a deep history in local broadcasting and has continually evolved, including relocating to a renovated downtown Macon warehouse that supports the city's revitalization. After relaunching its news department in 2004, 41

NBC has focused on delivering fresh, relevant news and content to its viewers. The station transitioned to digital-only broadcasting in 2009 and has maintained a strong local presence, emphasizing community connection and growth. As part of the Greater Macon media landscape, 41

NBC offers team members the opportunity to contribute to a trusted local news and entertainment brand.

The Sales Account Executive is a full-time, on-site role based in Greater Macon, responsible for driving advertising revenue and cultivating strong client relationships for 41

NBC. Day-to-day activities include identifying and qualifying new business leads, conducting sales presentations, and developing customized advertising solutions across the station's television and digital platforms. The role involves managing existing accounts, monitoring campaign performance, and ensuring that client expectations are met through responsive service and regular communication. The Sales Account Executive will collaborate closely with sales management, marketing, and production teams to create effective proposals and coordinate campaign execution.

The position also requires maintaining accurate sales records, meeting revenue and activity goals, and representing 41

NBC at local events and industry functions.

• Candidates should possess skills in Lead Generation to identify, research, and develop new advertising opportunities.
• Candidates should possess skills in Account Management to oversee client portfolios, renew contracts, and grow long-term partnerships.
• Candidates should possess strong Communication skills to present proposals, negotiate agreements, and convey value clearly to clients.
• Candidates should possess skills in Relationship Building to establish trust, maintain rapport, and network within the Greater Macon business community.
• Candidates should possess Customer Service skills to respond promptly to client needs, resolve issues, and ensure positive campaign experiences.
• Relevant qualifications include prior sales or media advertising experience, a valid driver's license and reliable transportation, and familiarity with CRM tools and Microsoft Office.
• Beneficial qualifications include experience in broadcast or digital media sales, knowledge of the Middle Georgia market, strong analytical abilities, and a goal-oriented mindset with the ability to work independently and within a team.