Sales Manager

Description

PURPOSE

The Sales Manager is responsible for leading the dealership’s sales team and driving overall sales performance. This includes overseeing daily sales operations, setting and achieving sales targets, coaching and motivating sales staff, and ensuring exceptional customer service. The Sales Manager develops and implements sales strategies, monitors market trends, manages inventory levels, and collaborates with other departments to maximize profitability. This role also ensures compliance with company policies and state/federal regulations while fostering a positive, high-performance sales culture that supports long-term customer relationships and dealership growth.

ESSENTIAL FUNCTIONS

• Lead, coach, and motivate the sales team to achieve and exceed monthly sales targets and performance metrics.
• Support the Assistant General Manager in planning, organizing and directing activities of the sales department.
• Partner with senior leadership to plan and manage new and used vehicle inventory.
• Develop and implement effective sales strategies to drive business growth.
• Ensures positive associate engagement and employee development through timely and effective feedback, to include individual meetings and performance management.
• Analyze market trends and customer needs to identify new business opportunities.
• Foster strong relationships with customers to enhance their buying experience.
• Oversee the sales process from prospecting to closing, ensuring high levels of customer satisfaction.
• Utilize Tekion CRM System for tracking sales, activities and managing customer relationships.
• Conduct regular training sessions for the sales team on product knowledge and selling techniques.
• Perform other duties as reasonably assigned.

Requirements

QUALIFICATIONS

• High School Diploma or equivalent required.
• Bachelor’s degree in Business Administration, or related field preferred. Equivalent experience in dealership operations, sales or business development may substitute for formal education.
• Minimum 5-7 years of progressive experience, preferably in automotive dealership sales and management.
• Valid driver’s license with clean driving record.
• Proven track in automotive sales.
• Experience in Tekion CRM or equivalent systems and dealership management systems preferred.

COMPETENCIES

• Possess exceptional customer service skills; professional, respectful, friendly, calm under pressure, and willing to take on whatever operational tasks necessary to meet company needs. Highly responsive to emails, calls or text messages and adept at time management and meeting deadlines in a fast-paced work environment.
• Excellent leadership, communication, and organizational skills
• Ability to analyze performance metrics and implement strategies to improve efficiency and profitability.
• Ability to build strong relationships at all levels of the organization
• Ability to maintain confidentiality, exercise discretion and sound judgment; able to be entrusted with confidential and sensitive information.
• Proven ability to effectively plan, set goals, and achieve outstanding results. Self-directed and self-disciplined, highly organized and detail-oriented with exceptional work ethics.
• Strong interpersonal and communication skills