Director, eCommerce

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Super

ATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands‑on, do‑it‑yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. Super

ATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off‑road experiences for enthusiasts worldwide. In 2022, Super

ATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,500 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2 billion in 2024.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

The Director of eCommerce at Super

ATV plays a pivotal role in shaping the company’s digital commerce landscape. This leadership position is responsible for steering the comprehensive strategy that drives online sales and customer engagement across multiple channels, including Direct to Consumer (DTC) and third‑party marketplaces. The role demands a balance of visionary thinking and hands‑on operational management to ensure sustained business growth, profitability, and an exceptional customer experience.

This role requires collaboration with cross‑functional teams including marketing, finance, operations, and external partners to deliver integrated digital commerce solutions. The Director of eCommerce is instrumental in guiding the company’s efforts to achieve competitive positioning and long‑term success in the evolving eCommerce environment.

eCommerce Ownership

• Develop and execute strategy to drive revenue growth, profitability, and customer satisfaction.
• Own the overall performance and execution of Super
  
  ATV’s digital commerce channels.
• Ensure consistent, high quality customer experience across all digital touchpoints.

Platform and Marketplace Leadership

• Provide leadership and oversight across all eCommerce platforms and marketplaces.
• Ensure strong execution standards for catalog quality, content, promotions, and inventory.
• Serve as the internal subject matter expert for digital commerce and marketplace operations.

Revenue and Performance Management

• Own key performance metrics, including revenue, conversion, traffic, average order value, and repeat purchase behavior.
• Partner with Finance to forecast performance, evaluate initiatives.
• Balance growth initiatives with margin, operational capacity, and long‑term customer value.

Marketing, CRO, and Lifecycle Strategy

• Collaborate with Marketing and agency partners to align paid media, SEO, CRO, and merchandising strategies with business goals.
• Oversee lifecycle and retention marketing efforts to improve customer engagement and LTV.
• Champion data driven experimentation and continuous improvement across the journey.

Team Leadership and Collaboration

• Lead a high performing team, providing clear direction, accountability, and coaching.
• Collaborate closely with internal and external partners to ensure alignment and execution.
• Promote a culture of ownership, urgency, and continuous improvement.

Analytics and Insights

• Ensure accuracy and consistency in eCommerce reporting and performance analysis.
• Use data and insights to guide decision making, prioritize initiatives, and evaluate outcomes.
• Communicate performance trends and recommendations clearly to leadership.

Fraud, Risk, and Operational Readiness

• Maintain oversight of fraud prevention and risk management across digital channels.
• Partner with internal teams to ensure readiness during promotions, launches, and peak periods.
• Ensure processes and escalation paths are in place for critical eCommerce issues.

• Bachelor’s degree in Business, Marketing, or a related field is highly preferred; aMaster’s degree…