Lead Generation Specialist

Lead Generation Specialist

Location:

Madison, IN, US, 47250 Work Arrangement:
Onsite Part of Dover Corporation's Engineered Systems segment, Vehicle Service Group (VSG) is a strong, diverse and dynamic global leader in the vehicle service industry. VSG comprises 13 major vehicle lifting, wheel service, diagnostic and collision repair brands:
Rotary Lift®, Chief®, Forward®, Direct-Lift®, Ravaglioli, Hanmecson®, Revolution®, Elektron, Blitz, Nogra, Butler, Space and Sirio.

Summary:

The Lead Generation Specialist researches, identifies, organizes, tracks and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign driven methods, qualifies them and manages and inputs them into CRM and other automation tools to generate hot leads.

Primary Job Functions Include:

• Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in the development of content for inbound lead channels.
• Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition.
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.

Secondary Job Functions Include:

• Support other targeted lead generation events such as national trade shows and regional "road show" events.
• Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.

Overall Qualifications –

Skills and Experience:

• Bachelor's Degree. Marketing or Communications preferred.
• 3+ years' experience in a customer focused field.
• CRM experience preferably with Sales Force.
• Strong task management and planning capability.
• Exceptional writing and editing skills, with an eye for detail.
• Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
• Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
• Ability to build positive working relationships at all levels of the organization.

Desired Skillset:

• Communication
• Customer Prospecting
• Content Presentation Skills
• Organizational Skills
• Analytical Skills
• Marketing Campaign Skills
• Knowledge of SEO/SEM

Key Dover

Competencies:

• Builds and Manages Collaborative Relationships
• Change Leadership
• Motivates and Inspires
• Self-Awareness and Personal Development

Work Arrangement:
Onsite Pay Range: $75,000 - $80,000 annually Bonus Eligible:
This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan. We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position's responsibilities, a candidate's work experience, a candidate's education/training, the position's location, and the key skills needed for the position.

Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work. Benefits:
Benefits for this position include: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance;

commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 11 paid holidays…