Executive Director, Reblozyl Marketing Brand Lead

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Summary:

The Executive Director, Reblozyl Marketing Brand Lead reports directly to the Vice President, Reblozyl & Lymphoma Marketing and serves as the U.S. brand leader for Reblozyl. This leader will also have Global (ex-US) responsibility for the brand including lifecycle management. This individual is accountable for driving brand performance across approved indications while shaping future growth opportunities through lifecycle management, customer engagement, and execution excellence.

The Executive Director will lead the development and execution of the U.S. Reblozyl brand strategy, ensuring strong commercial performance and alignment across Marketing, Sales, Medical Affairs, Market Access, Patient Services, Commercial Operations, Finance, Analytics, and other key functions. This individual will lead a high-performing marketing team and be responsible for translating strategic objectives into impactful customer-facing initiatives that drive patient and business outcomes.

This role requires a highly strategic and collaborative leader who can navigate a complex matrix environment, influence senior stakeholders, and effectively balance near-term execution with long-term growth planning. The Executive Director will play a key leadership role within the Hematology and Oncology Marketing organization and will serve as a trusted partner to the VP, Reblozyl & Lymphoma Marketing.

The Executive Director serves as the day-to-day U.S. business leader for Reblozyl, accountable for brand performance and execution, while partnering closely with the Vice President, Reblozyl & Lymphoma Marketing on portfolio strategy, lifecycle management, and enterprise leadership initiatives

Key Responsibilities:

Lead development and execution of the U.S. Reblozyl brand strategy across all approved and future indications.

Own brand performance, market growth, and achievement of commercial objectives.

Develop annual brand plans, operating plans, and resource allocation strategies aligned with business priorities.

Drive positioning, messaging, promotional strategy, customer engagement, and omnichannel execution.

Ensure disciplined execution against brand objectives, KPIs, and performance milestones.

Provide strategic marketing leadership for global Reblozyl commercialization, with a focus on:

Ex‑U.S. launch and expansion strategies

Lifecycle management planning

Indication sequencing and prioritization

Actively participate in Global Product Team (GPT) and related governance bodies, ensuring strong integration between global strategy and U.S. insights.

Partner with Global Commercial, Medical, and Development teams to shape long‑term brand vision, evidence strategies, and global value narratives.

Translate U.S. market learnings into global best practices and inform regional strategies.

Lead the Reblozyl cross-functional business team, aligning stakeholders across Marketing, Sales, Medical Affairs, Market Access, Patient Services, Analytics, Finance, Regulatory, Legal, and Commercial Operations.]Partner closely with Sales leadership to maximize field effectiveness, customer engagement, and commercial execution.

Serve as the senior marketing leader for Reblozyl in governance forums, POAs, business reviews, and leadership meetings.

Build, develop, and lead a high-performing…