Head of Portfolio Marketing - Oncology Commercialization Madison - Giralda - NJ - US R

Position: Head of Portfolio Marketing - Oncology Commercialization Madison - Giralda - NJ - US + 1 more R[...]
## Head of Portfolio Marketing - Oncology Commercialization Madison - Giralda - NJ - USFind out how well you match with this job
** Working with Us
** Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it.

You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:  Position Summary The Head Oncology Commercialization Portfolio Marketing will lead the development and execution of integrated marketing strategies across the U.S. Oncology portfolio.

This role is responsible for driving portfolio-level positioning, optimizing resource allocation, and ensuring cohesive go-to-market strategies across multiple brands, tumor types, and indications.

The position will have oversight of the National Account Executive (NAE) organization, Regional Marketing teams, and Channel Marketing, ensuring alignment between national strategy, regional execution, and customer engagement models.

As a member of the U.S. Oncology Leadership Team, this leader will influence enterprise-level decisions and ensure alignment with global commercialization priorities.##

Key Responsibilities ## Portfolio Strategy & Planning
* Define and implement portfolio-level marketing strategies to maximize value across brands, indications, and therapeutic areas.
* Ensure alignment between U.S. portfolio strategy , Brand , Sales, Commercial Strategy and evidence-generation priorities.## Brand & Indication Marketing Oversight
* Oversee and implement marketing activities for brands or indications within assigned therapeutic areas.
* Responsible for overall brand management, including launches and positioning brands effectively with the sales force.
* Provide strategic direction and governance to brand and indication teams to ensure consistent, high-quality execution.## Market Strategy, Objectives & Performance
* Develop market objectives and strategies and monitor performance against goals.
* Ensure brand and portfolio decisions are grounded in robust market insights, analytics, and customer understanding.## Marketing Execution & Capabilities
* Oversee market research, brand and product management, advertising and promotion, and new product development activities.
* Drive integrated execution across brands, channels, and customer segments.## National, Regional & Channel Alignment
* Provide leadership and strategic oversight to the National Account Executive (NAE) organization.
* Oversee Regional Marketing teams to translate national strategies into effective regional execution.
* Lead Channel Marketing strategy across personal and non-personal channels.## Financial & Budget Accountability
* Accountable for marketing budgets within assigned brand, portfolio, and geographic scope.## Leadership & Collaboration
* Lead and develop a high-performing marketing organization, fostering a culture of accountability, inclusion, and enterprise thinking.
* Collaborate closely with Sales, Market Access, Medical Affairs, BI&A, Digital, and Global Commercial Strategy teams to ensure integrated execution.## Qualifications
* Bachelor’s degree required; MBA or advanced degree preferred.
* 15+ years of progressive pharmaceutical or biopharmaceutical commercial experience with deep U.S. oncology expertise.
* Proven leadership experience across portfolio marketing, brand management, and launches in complex, matrixed organizations.
* Strong track record of strategic thinking, executional excellence, and people leadership.
* If you come across a role…