Global Associate Product Manager

Global Associate Product Manager

Department: Sales / Marketing

Employment Type: Full Time

Location: US
- Wisconsin
- Madison

Reporting To: Bill Gockman

Within the assigned portfolio of products and their respective markets, responsible for overall product management including, but not limited to, forecasting, financial analysis, identifying product needs, working across functions to develop new products, understanding competition, overseeing application engineering as needed, and providing technical support. Concurrently, this position is also responsible for understanding the markets into which the assigned product line is marketed and sold.

This requires maintaining an in-depth understanding of market segments, business models, market trends, and technology drivers.

• This role will have primary responsibility for Dispensing Systems and will provide strategic and operational support to Fuel Management Systems, working in close partnership with FMS leadership to ensure alignment across product portfolios.
• Play integral role in assuring the Franklin 5 Key Factors – Quality, Availability, Service, Innovation, and Value are effectively maintained for assigned products.
• Analyzes new product requests, pricing research, and competitor research to manage products and product lines.
• Manages existing product lines based on forecast, performance, profitability, and required changes or modifications.
• Regularly performs pricing, profitability, and competitive analysis and recommends strategies to improve market position, improve quality, or reduce costs.
• Oversees the applications engineering function for product specifications and quote completions.
• Monitors specification sheets, instructions, presentations, and other marketing services.
• Identifies opportunities to achieve corporate sales goals, objectives, and action plans. Seeks new customer opportunities and maintains current customer relationships.
• In conjunction with Market Development team, analyzes market segments to identify "wants & needs" of segments, competitive positioning, market drivers, technology trends, market size, and sub-segments.
• Develops short- and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
• Develops value proposition for each market segment that supports Franklin’s leadership position and value promise.
• Defines new product opportunities and develops robust business case in support of new product development projects.
• Leads assigned product teams in prioritization of key projects and activities including new product development, quality improvement, and value improvement projects.
• Attends market specific trade shows and reports on key trends, customers, competitors, market drivers and technologies.
• Works with the marketing team to ensure that marketing tools such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.
• Provides customer service as necessary through open houses, product application and sizing, and informing customers of product changes.
• Inputs relevant information into the CRM software to track contacts, progress, including written reports concerning market segments, dealer, distributor, end user, and competitor information.
• Performs other related duties as required or assigned.

• Strong business and analytical skills to formulate strategic options including pursuing opportunities, identifying key partners and potential acquisition candidates.
• Electronics, electrical, or engineering background is preferred to support legacy systems and strengthen leadership decision-making in complex technical areas within a cross‑functional team.
• Works effectively leading cross functional teams including both technical and commercial resources.
• Knows arithmetic, algebra, geometry, statistics, and their applications.
• Deals with problems involving several known variables in situations of routine nature.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Identifies the underlying principles, reasons, facts, or information by breaking down information or…