Product Strategy Manager-Lawn & Garden​/Outdoor Power Equipment

Product Manager page is loaded## Product Manager locations:
WI - Brilliontime type:
Full time posted on:
Posted Yesterday job requisition :
R-04041

At Ariens Co, we build more than exceptional products – we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities.
Speaking of people, you’re not just employee #1,762 to us. You’re family and your role is invaluable. Without exceptional people, we can’t continue to produce the amazing products we're known for around the world.
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* Job Description:

**** This position is based in Brillion, WI and offers a hybrid work arrangement. A fully remote option is not available, and candidates should be comfortable and willing to work in the office one week per month.
**** THE DAY TO DAY...
*** Conduct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning
* Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction
* Lead cross-functional teams to develop and communicate a 5-year product roadmap, collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches
* Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring products meet market demands and exceed customer expectations
* Develop and execute product launch plans and implement go-to-market strategies in collaboration with communication, graphic design, IT and learning & development teams
* Collaborate with sales and finance team to set product pricing strategies and promotional executions
* Support industry trade shows, customer experience events, and other key corporate events, activities and initiatives
* Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement
* Develop all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products
** THE QUALIFICATIONS...
*** Bachelor's degree in Business, Marketing, Engineering, or a related field required
* Minimum of 3 years of experience in new product development with durable, service-oriented products
* Experience marketing in retail and/or B2B dealer/distributor sales channels
* Strong communication, analytical and problem-solving skills, with the capacity to gather, interpret, and leverage data to make informed product decisions
* Be a self-starter with the ability to manage multiple projects
* Must be able and willing to travel.  +
** Hybrid role:
** Approximately 50% travel, typically alternating one week in Brillion with one week traveling for trade shows or dealer/retail visits.  +
** Onsite role:
** Approximately 25% travel, averaging about one week per month for trade shows or dealer/retail visits.

Applicants must be authorized to work in the U.S. without requiring sponsorship now or in the future.##
*** About Ariens Co
*** Since 1933, the Ariens Co name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values –
** Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity
** define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.
Our employees’ quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition.  Ariens Co employees are provided various great benefit opportunities which may include:
* Medical, Dental, Vision Insurance effective first day of employment
* Dependent Care Flexible Spending Account (FSA) plan
* 401(k) match and profit-sharing plans
* Life Insurance
* Health Savings Accounts (HSA)
* Short Term Disability
* Parental Leave
* Onsite Marketplace Care Partners at all…