Wisconsin Union Sponsorship & Activation Coordinator

Job Summary

This position coordinates sponsorship activation and engagement initiatives across Wisconsin Union venues, including Union South, Memorial Union, the Terrace, Sett Recreation, and Sett Pub. The role focuses on implementing sponsorship activation strategies that support revenue generation, increase participation and attendance, enhance venue visibility, and strengthen long‑term partnership opportunities tied to existing Wisconsin Union events, festivals, recreation activities, watch parties, and venue operations.

Responsibilities include coordinating sponsor deliverables, supporting activation logistics, assisting with high‑traffic Union events, and developing engagement initiatives designed to increase customer traffic, support sales growth, and enhance the value of Union sponsorship opportunities. The position is intended to support and enhance existing Union activities rather than create independent programming structures. This position works collaboratively with Dining, Programming, Marketing, Facilities, Event Services, and Sponsorship partners to ensure activation efforts align with operational priorities, existing programming structures, and revenue‑focused objectives.

In this role, you'll collaborate with campus partners to enhance events such as Badger Bash, Terrace festivals, and other large‑scale initiatives by developing interactive activation concepts and ensuring seamless execution. You'll also support recreation‑based programming, including bowling and gaming operations, while helping drive visibility, participation, and revenue through innovative event enhancements. This is an ideal opportunity for someone who enjoys both creative idea development and hands‑on execution, thrives in a fast‑paced environment, and is excited to contribute to dynamic, student‑centered experiences.

• During the academic year:
  Monday–Wednesday 1 pm–9 pm, Tuesday–Friday 9 am–5 pm.
• During the summer:
  Tuesday–Thursday 9 am–5 pm, Friday–Saturday 1 pm–9 pm.
• Occasional out‑of‑office assignments may be required.

• Ability to lift 10 pounds occasionally.
• Ability to carry 30 pounds occasionally.
• Ability to push 200 pounds occasionally.

• Serves on committees and attends meetings, representing the interests of the unit or program.
• Schedules logistics and secures resources for a designated work unit to contribute to the day‑to‑day operational success.
• Analyzes data and trends, compiles progress reports, and provides appropriate recommendations or conclusions in support of the assigned operational work unit(s).
• Sett Recreation & Sett Pub Engagement and Venue Activation – 25% Support engagement initiatives within Sett Recreation and Sett Pub spaces, including bowling, billiards, arcade gaming, esports, trivia, watch parties, and related activities. Assist in coordinating bowling leagues, tournaments, promotions, themed recreation events, and venue‑based engagement initiatives designed to increase participation, traffic, and venue utilization. Collaborate with Sett Recreation, Dining, and Programming staff to support engagement initiatives and operational coordination tied to events and activations.
  
  Support activation opportunities connected to Sett Recreation, Sett Pub, and existing Union programming. Serve as Advisor to the UW Bowling Team, providing organizational guidance and institutional coordination. Assist in identifying opportunities to increase participation, sponsorship visibility, customer engagement, and revenue opportunities within Sett Recreation and Sett Pub operations.
• Revenue & Sponsorship Support – 15% Assist leadership in identifying sponsorship opportunities tied to existing Union events and venue activities. Track sponsorship fulfillment elements, activation‑related metrics, and participation trends. Support revenue‑generating initiatives connected to activations, recreation engagement, and venue‑based experiences. Assist in monitoring activation effectiveness and sponsor engagement outcomes. Provide recommendations related to sponsor visibility, customer engagement, participation growth, and activation improvements.
  
  Assist,…