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Lead Director, Value- Care Strategy & Communications

Job in Madison, Dane County, Wisconsin, 53774, USA
Listing for: Partners in Digital Health
Full Time position
Listed on 2026-08-30
Job specializations:
  • Business
    Marketing Strategy
  • Marketing / Advertising / PR
    Marketing Communications, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 138924 - 231540 USD Yearly USD 138924.00 231540.00 YEAR
Job Description & How to Apply Below
Position: Lead Director, Value-Based Care Strategy & Communications

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position

Summary

At Aetna, a CVS Health company, we are committed to helping people achieve their best health through accessible, affordable, and high-quality care. By combining our health care benefits expertise with CVS Health's broad care delivery, pharmacy, and community-based assets, we are transforming health care and advancing innovative solutions that improve outcomes and lower costs.

Primay

Job Duties & Responsibilities / You Will Make an Impact By:
  • Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
  • Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
  • Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
  • Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
  • Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
  • Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
  • Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
  • Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
  • Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
  • Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.
Required Qualifications
  • 10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.
  • Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
  • Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
  • Strong project management and cross-functional collaboration skills.
  • Excellent written, verbal, and presentation communication abilities.
  • Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
  • Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.
Preferred Qualifications
  • Knowledge of value-based care models, provider incentives, quality measurement, total cost of care, and population health management.
  • Experience working across Commercial, Medicare Advantage, and/or Medicaid businesses.
  • Experience in managed care, health plans, provider organizations, consulting firms, or healthcare technology organizations.
  • Experience supporting sales organizations, client-facing engagements, or strategic proposal development.
Education
  • Bachelor's degree preferred or a combination of education and work experience.
Pay Range

The typical pay range for this role is:

$ - $

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in…

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