Senior Marketing Graphic Designer — Direct-Response Creative

• Develops concepts, designs, edits and proofs compelling creative, content, promotional and/or marketing materials

• Provides hands-on design and production services from concept to execution for a full range of digital and print collateral

• Uses rationale to present creative concepts and can defend work based upon strategy inputs.

• Has a comprehensive understanding of direct response creative drivers and develops designs that deliver customer-centric results.

• Leverages a comprehensive understanding of audience to develop compelling creative that drives action.

• Visually communicates complex information through simplified, relevant creative.

• Ensures alignment with brand, business area, production, and compliance standards.

• Maintains defined standards and voice.

• Uses performance data to iterate and improve creative assets.

• Updates and maintains internal databases of design, imagery, photography, and video.

• Completes and leverages departmental direct response best practices training.

Requirements

• Bachelor’s degree in graphic design closely related field, or equivalent work experience
• 5 years in professional graphic design capacity.
• Excellent design ability and advanced skill level using Adobe Creative Cloud:
  InDesign, Illustrator, Photoshop
• Strong attention to detail and deadline-orientation, ensuring consistent, timely, and accurate work.
• Experience working in collaborative environments.
• Ability to self-manage and follow guidelines.
• Ability to manage projects.
• Ability to take feedback and implement it into work products.
• Diverse, relevant work samples.
• Experience designing for the financial services or credit union industry a plus.

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Hard Skills

• graphic design
• design concepts
• digital collateral
• print collateral
• customer-centric design
• performance data analysis
• project management
• creative asset iteration
• attention to detail
• deadline orientation

Soft Skills

• collaboration
• self-management
• feedback implementation
• communication
• creativity
• strategic thinking
• problem-solving
• adaptability
• time management
• organizational skills

Certifications & Qualifications

• Bachelor's degree in graphic design
• equivalent work experience