Digital Content Creator — Social Video Pro
Listed on 2026-07-19
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Creative Arts/Media
Digital Marketing, Video Production, Digital Media & Production, Journalism
WMTV-Station-Madison, WI
615 Forward Drive
Madison, WI 53711, USA
WMTV-Station-Madison, WI
615 Forward Drive
Madison, WI 53711, USA
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025.
We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WMTV:
WMTV serves south central Wisconsin. We are the #1 station—leading the market in news and weather coverage, and we are recognized for sharing information with accuracy and immediacy on our digital platforms.
Job Summary/Description:
WMTV 15 News is southern Wisconsin's home for breaking news, First Alert Weather, and community storytelling. We're expanding our digital presence and investing in the future of local journalism, and that future is video-first, platform-native, and audience-obsessed. We have a dedicated digital team in place, a clear content strategy, and the infrastructure to support this role from day one.
This is not a traditional MMJ job with a social media requirement tacked on at the end.
This is a digital-first content creator role. You will produce original video content for our social media platforms and website first, and that content will then be adapted for our newscasts. Broadcast is the secondary destination, not the starting point.
You won't be figuring this out alone. WMTV has a dedicated digital team, a dayside digital content manager, a nightside digital content producer, and a part-time digital content producer, with an established workflow, content strategy, and mentorship structure already in place. You'll plug into a system that works, and help make it even stronger.
Madison's audience is young, educated, and digitally engaged. The University of Wisconsin community alone represents a massive, underserved digital news audience. The opportunity to build something meaningful here is real.
If you think in Reels before rundowns — if you instinctively know what makes someone stop scrolling — we want to talk.
Duties/Responsibilities include, but are not limited to:
What You'll Do:
- Conceive, shoot, edit, and publish original short-form video content for Instagram, Facebook, You Tube, and our website
- Lead with social and digital storytelling — then adapt content for broadcast use
- Produce 3–5 social-first video pieces per week that are platform-native and audience-driven
- Identify stories that the Wisconsin audience needs to know and adapt them for digital
- Collaborate daily with WMTV's digital content team (dayside and nightside digital producers) within an established workflow
- Write digital headlines, captions, and copy optimized for web and social engagement
- Cover breaking news and community stories with a digital-first lens
- Understand and apply basic SEO principles to digital content
- Track performance metrics and use data to inform future content decisions
- Contribute to broadcast newscasts— but always build for digital first
Qualifications/Requirements:
- Genuine platform fluency — you understand what performs on Instagram Reels, Tik Tok, You Tube Shorts, and Facebook Video, and you can explain why
- Self-shooting and editing skills — comfortable on both mobile and traditional camera gear
- Speed and efficiency — you can ideate, shoot, edit, and publish in hours, not days
- Audience instincts — you think about the viewer/scroller before you think about the anchor toss
- Ability to adapt digital…
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