Public Affairs Specialist -T32

Public Affairs Specialist

As a PUBLIC AFFAIRS SPECIALIST
-T32, GS-1035-11, you will assist the state's Public Affairs (PA) Officer at the strategic and operational level, with particular emphasis on developing segments of more complicated or sensitive communications campaigns and executing the National Guard Bureau's (NGB's) communication objectives.

Duties and responsibilities include:

• Assisting the Public Affairs Officer in the formulation of long-range plans and policies to enhance public understanding, support and acceptance of Public Affairs programs and/or activities statewide.
• Researching and developing informational materials and complete communication campaigns for release to audiences through electronic and newspaper media. Prepared materials explain or describe the mission of the NG, NG accomplishments, policies, programs or actions taken to ensure the NG's compliance with state and federal regulatory requirements. Written materials include news releases, display advertisements, fact sheets, feature stories, background statements, special reports, etc.
• Responding to media requests for information of both a routine and controversial nature. Preparing or assembling information kits, editing informational materials drafted by subordinate public affairs specialists or unit UPAR's, releasing photographs and/or feature stories to the news media, coordinating media interviews with NG subject matter experts and arranging photographic and electronic media coverage of newsworthy NG events.
• Maintaining close working relationships with officials of various civic, media and community groups and Department of Defense personnel, as well as state and national government officials outside the NG.
• Creating new or adapting or modifying accepted communication campaign formats to reach a target audience with a specific message. The selection of a communication campaign format is based on an analysis of targeted audience demographics and message content. After an informational campaign has been implemented, solicited and unsolicited response data is gathered to assess campaign effectiveness in reaching the target audience.
• Primary manager for the agency's official Federal website, ensuring timely, accurate, and compliant content updates within the AFPIMS platform. Experience working in AFPIMS
  -or similar government web content management systems-is highly desired to support effective digital communication and public engagement.
• Performing other duties as assigned.