Lead Marketing Automation Architect

Overview

Help us change lives At Exact Sciences, we’re helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you’re working to help others.
Position Overview Exact Sciences is seeking a strategic and technically advanced Lead Marketing Automation Manager to join our Customer Engagement & Web Experience team. This role serves as a critical connector between Marketing, CX, Data Engineering, and Enterprise Systems teams, owning the architecture and optimization of cross-channel automation programs that drive impactful customer experiences  will lead the design and execution of complex lifecycle journeys, leveraging Braze, Databricks, and related technologies to deliver personalized, data-driven communications.

As a senior member of the team, you will define standards for campaign architecture, champion best practices in governance and data integration, and mentor others in advanced segmentation, testing strategy, and system interoperability. This role is ideal for a marketing technologist who thrives at the intersection of strategy and execution, and who is motivated to push the boundaries of what’s possible in marketing automation to help advance our mission to detect cancer earlier and save lives.

Essential Duties

• Architect and oversee the execution of cross-channel marketing automation programs leveraging Braze APIs, Currents, Webhooks, and data feeds from platforms such as Databricks.
• Design and manage enterprise-grade audience segmentation strategies using SQL-based queries in Databricks, with automated syncing to Braze via APIs for real-time personalization.
• Lead the development of complex, multi-channel customer journeys across the full lifecycle, ensuring orchestration is powered by clean, governed data pipelines.
• Strategize and implement advanced automation logic that spans platforms and triggers based on behavioral, transactional, and system-level data events.
• Lead the creation and optimization of rigorous experimentation frameworks (A/B, multivariate, holdout groups), integrating test outcomes into continuous lifecycle improvements.
• Act as a strategic partner to senior marketing, product, and business leaders by aligning automation strategy with organizational goals and customer experience objectives.
• Establish and enforce technical documentation standards, automation architecture runbooks, and version control protocols to support scalability and cross-team alignment.
• Own governance of marketing automation systems, ensuring regulatory compliance (e.g., CAN-SPAM, HIPAA, GDPR) and robust data integrity across tools and processes.
• Spearhead the evaluation and adoption of emerging technologies and platform innovations (e.g., predictive analytics, machine learning-driven targeting, and real-time triggers).
• Analyze cross-channel performance by blending Braze and Databricks data sources to deliver executive-level insights and recommendations for strategic marketing outcomes.
• Lead integration efforts between Braze and enterprise platforms such as CRM, analytics environments, and data lakes to ensure a unified customer engagement infrastructure.
• Mentor and coach marketing automation team members, sharing expertise in system design, campaign architecture, and data-driven strategy.
• Serve as a thought leader and internal consultant, advancing the marketing automation discipline across the organization through training, enablement, and documentation.
• Collaborate within an agile, cross-functional value stream squad to deliver impactful customer journeys in partnership with product and marketing leads.
• Collaborate with IT and other technical teams to ensure seamless integration of Mar Tech platforms with other systems, such as CRM, analytics, digital properties, etc.
• Apply innate curiosity to learn new skills, technologies, methods to deploy best-in-class campaigns & journeys.
• Uphold company mission and values through accountability, innovation, integrity, quality, and…