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Marketing Analyst, Consumer GTM

Job in Madison, Dane County, Wisconsin, 53774, USA
Listing for: Fetch Delivery Inc.
Full Time position
Listed on 2026-02-19
Job specializations:
  • IT/Tech
    Digital Marketing, Data Analyst
Salary/Wage Range or Industry Benchmark: 84830 - 92315 USD Yearly USD 84830.00 92315.00 YEAR
Job Description & How to Apply Below
Position: Marketing Analyst, Consumer Experience GTM

What we’re building and why we’re building it.

Every month, millions of people use Fetch, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.

It’s not just our users who believe in Fetch: with investments from Soft Bank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points.

User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation.

We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

About

The Role

As the Marketing Analyst in Fetch’s Go-to-Market team, you will be responsible for analyzing the marketing and merchandising experience of millions of users in the Fetch app. Collaborating with our merchandising, marketing, and product teams, you will use data to measure the efficacy of Fetch’s marketing efforts, provide data and insights on user experience and retention, build and understand segments of users, and inform ongoing optimizations to the Fetch app experience.

This is a unique role that will help shape the experience of millions of users, and drive growth across the company through data-driven insights.

Role Responsibilities
  • Build and execute SQL and backend queries to support dashboards and data insights
  • Develop a comprehensive understanding of growth marketing pillars and key performance indicators
  • Manage and improve internal reporting processes by analyzing data structures, building dashboards, and ensuring accuracy
  • Leverage tools like Hex, Snowflake, Tableau, Grafana, Eppo, and Google Sheets to support reporting, data analysis, and team initiatives
  • Identify opportunities for marketing and ad-ops and propose actionable solutions
  • Build custom segments in SQL to support marketing’s personalization initiatives
  • Collaborate with teams to fulfill ad-hoc data requests and optimize reporting workflows
  • Enhance existing reports and dashboards to align with business goals and evolving needs.
  • Run and track experiments, analyzing results, and recommending next steps based on experiment data
Minimum Requirements
  • College degree in Analytics, Computer Science, Information Systems or relevant experience
  • 2+ years experience in a Marketing Technology or ad operations role
  • Ability to analyze complex data and draw conclusions
  • Understanding of an Object Oriented Programming language - preferably Python
  • Expert in SQL
  • Expert at Microsoft Excel or Google sheets
  • Incredible eye for detail
  • Ability to work collaboratively
  • Entrepreneurial spirit, high agency, and a self-starter
Preferred Requirements
  • Experience in the ads industry and/or user experience analysis
  • Adaptability and flexibility to handle changing market conditions
  • Excellent project management and organizational skills
Compensation

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $84,830-$92,315. Discover our benefits and how our employees live rewarded at

At Fetch, we'll give you the tools to feel healthy, happy and secure through:
  • Equity:
    We offer employees…
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