Paid Social Marketing Manager

This role will own and scale paid social as a core performance channel for a high-growth, mission-driven digital marketplace operating in a sensitive, high-intent category. The Paid Social Marketing Manager will be responsible for hands‑on execution, optimization, and experimentation across major social platforms, with a strong emphasis on performance, testing, and audience targeting.

This is a true performance role
, not a brand‑only or organic social position. The ideal candidate is deeply analytical, comfortable owning results, and energized by testing, learning, and scaling paid social programs in a fast‑moving environment.

Hybrid in Madison, WI

• Own and manage paid social campaigns across platforms including Meta, Tik Tok, Reddit, Pinterest, X, and emerging channels
• Launch, optimize, and scale campaigns focused on driving qualified traffic and engagement
• Partner with content and design teams to produce and iterate on high‑performing ad creative
• Collaborate with social leadership on creator partnerships and engagement strategies tied to paid campaigns
• Build and execute structured creative and audience testing plans
• Develop audience targeting strategies across multiple user segments
• Monitor daily and weekly performance metrics and identify opportunities for optimization
• Report on campaign performance, insights, and learnings in a clear, actionable way
• Collaborate cross‑functionally with data, product, and analytics teams to improve performance and measurement
• Ensure paid social efforts align with broader acquisition and growth goals

• 5+ years of experience managing paid social campaigns in high‑growth environments
• Proven ability to scale paid social programs and hit performance targets
• Deep hands‑on experience with Meta and Tik Tok
• Strong understanding of performance marketing KPIs and optimization levers
• Experience managing creative strategy for paid social campaigns
• Highly analytical, data‑driven approach to decision making

• Experience working in regulated or sensitive categories
• Comfort using analytics tools such as Amplitude, Heap, Looker, or similar platforms
• Ability to translate data into clear recommendations and next steps
• Bias toward action and comfort operating in fast‑paced, cross‑functional environments
• Familiarity with ad compliance requirements and platform policies