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Product Strategy Manager - Corporate Credit Union

Job in Madison, Dane County, Wisconsin, 53774, USA
Listing for: WISCONSIN CREDIT UNION LEAGUE
Full Time position
Listed on 2026-03-01
Job specializations:
  • IT/Tech
  • Business
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Position: Product Strategy Manager - Corporate Central Credit Union

Product Strategy Manager - Corporate Central Credit Union Job Posted: Feb 23, 2026
Summary

If you’re energized by the 'people helping people' purpose and wired to translate market signals into real product momentum, this is your place! Corporate Central is a federally insured financial cooperative serving as a credit union for credit unions, committed to trust, security, and innovation that strengthens the movement. With Beastro, our next-generation, all-in-one platform, we’re transforming how credit unions manage transactions, interactions, and cash flow by streamlining operations and enabling future-ready integration through open APIs.

The Product Strategy Manager plays a pivotal role in shaping the future of Corporate Central’s products, services, and the Beastro platform. Serving as the organization’s primary owner of market and industry intelligence, this role ensures Corporate Central proactively understands evolving market, competitive, and member-driven dynamics. Reporting to a senior leader, the Product Strategy Manager leads products through discovery, partner vetting, business case development, and formal approval, while serving as a trusted product subject matter expert and advocate.

This role oversees key aspects of the member experience, prioritizes product enhancements aligned to member needs and organizational strategy, and applies market intelligence to inform technology, service, and go-to-market decisions. The Product Strategy Manager collaborates closely across teams, supports training and knowledge transfer, and represents Corporate Central at industry events, traveling up to 25% of the time to present our Beastro technology, CUSOs, products, and product concepts.

Responsibilities
  • Essential Duties and Responsibilities Product Discovery & Evaluation Lead and develop the discovery phase for new products and enhancements, including market research, member feedback, internal needs assessments, and competitive analysis
  • Leverage ongoing market and industry intelligence to proactively identify emerging opportunities, risks, and gaps
  • Facilitate ideation sessions and cross-functional brainstorming to identify opportunities and define product concepts
  • Develop business cases, product feature brochures, initial pricing scenarios, revenue streams and estimates, feasibility studies, and risk assessments to support product recommendations Partner Vetting & Collaboration
  • Identify, evaluate, and recommend strategic partners and vendors for product initiatives
  • Maintain active relationships with industry partners and vendors to understand pricing models, product roadmaps, market positioning, and partnership opportunities
  • Lead and facilitate meetings with potential partners, ensuring alignment with business objectives and member needs
  • Build and maintain strong relationships with external stakeholders and industry experts Market, Industry & Strategic Intelligence
  • Monitor developments across the credit union industry, fintech ecosystem, regulatory environment, and broader financial services landscape
  • Track and synthesize insights from sources including Filene Research Institute, ACU, peer credit unions, CUSOs, fintech partners, regulators, and industry forums
  • Monitor non-technology drivers of change such as regulatory posture, economic conditions, risk trends, and operational pressures
  • Translate market and industry insights into implications and recommendations for product strategy, prioritization, and investment decisions
  • Provide regular, structured updates and executive-level summaries to Senior Leadership and other stakeholders as appropriate Formal Approval & Handoff
  • Prepare product proposals, ROI and documentation for formal approval by leadership and the product development team
  • Collaborate with project manager and product/relationship owners to support a smooth transition from discovery to development
  • Ensure all necessary requirements and analysis are complete for project teams to begin launch plans, execute project timelines, and deliver final product
  • Help develop and deliver training materials, workshops, and presentations for internal teams on new products, processes, and…
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