Director, Ads Strategy & Analytics, Go-To-Market

What we’re building and why we’re building it

Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.

Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail‑agnostic, SKU‑level view of household spending, powering Fetch as an outcomes‑based advertising platform that helps brands acquire and retain lifelong consumers.

The Fetch app is available on the App Store and Google Play, with more than 6 million five‑star reviews from a highly engaged and loyal user base.

It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points.

User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people‑first culture rooted in trust, accountability, and innovation.

We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

We’re looking for a strategic, analytical, and product‑minded leader to shape the future of our Ads platform. This role sits at the intersection of Product, Sales, and Strategy, and will play a critical role in defining how advertisers plan, launch, and optimize campaigns on our platform.

As Director of Ad Platform Strategy, you will influence the vision and evolution of our ads platform strategy, including everything from campaign design/management to ads tooling. You’ll partner closely with Product, Sales, and Operations to design scalable solutions that work across both Enterprise and SMB partners, while unlocking new performance and revenue opportunities.

This is a highly cross‑functional role for someone who thrives in ambiguity, brings strong strategic thinking, and is equally comfortable diving into data and shaping long‑term platform vision.

This is a full‑time role that can be held from one of our US offices or remotely in the United States.

• Product Go‑To‑Market Strategy:
  Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact.
• Strategic Leadership:
  Lead large cross‑functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes.
• Cross‑Functional Execution:
  Partner closely with product, sales, and other cross‑functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery.
• Data‑Driven Strategy:
  Analyze & translate data into actionable insights that influence product development and go‑to‑market strategy.
• Revenue Acceleration:
  Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results.

• Structured Problem Solver:
  Excels at bringing structured thinking to complex problems, breaking down ambiguous problems into actionable frameworks.
• Data Driven:
  Strong analytical skills, including experience with SQL and data‑driven decision making.
• Strong Operator:
  Comfortable owning work streams end‑to‑end, managing multiple priorities, and driving execution in fast‑paced environments.
• Commercially Minded:
  Understa…