Field Marketing Business Systems Specialist (Hybrid

The Field Marketing Business Systems Specialist is responsible for educational content creation (job aids, videos), system support (User Replication), vendor management (Halo), and foundational business analysis. You will also support the integration of direct mail and direct email programs into the Salesforce Relate platform. You will report to the Senior Manager, Business Systems.

In this flex office/home role, you will be expected to work a minimum of 10 days per month from Madison, WI 53783.

Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.

Position Compensation Range: $69,000.00 - $

Pay Rate Type:
Salary

Relocation support is offered for eligible candidates.

• You will provide operational and user support for business system applications and related hardware that support division and corporate strategies.
• You will respond to user questions, resolve user issues, elevate system problems to proper areas, and provide users with documents and tools to increase user capabilities within the application.
• You will document and maintain business processes and business rules.
• You will conduct user acceptance testing for business systems. Identify opportunities for improved user acceptance testing processes and methodologies.

• Demonstrated experience providing customer‑driven solutions, support, or service.
• Basic knowledge and understanding of unit, functional, performance, and user acceptance testing.
• Basic knowledge and understanding of how technology can be used to automate business processes.
• Demonstrated experience documenting work processes and business rules.
• Demonstrated experience using business systems to provide customer service.
• Travel requirements up to 10%.

• To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members, and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
• Offer to selected candidate will be made contingent on the results of applicable background checks.
• Offer to selected candidate is contingent on signing a non‑disclosure agreement for proprietary information, trade secrets, and inventions.
• Sponsorship will not be considered for this position unless specified in the posting.

• Significant requirement gathering experience.
• Insurance or financial industry experience a plus.
• Salesforce/Relate platform experience.
• Python, PowerBI and good broad technology prowess.

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We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full‑time employees).

In addition, our student loan repayment program and paid‑family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non‑discrimination, non‑harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email  to request a reasonable accommodation.

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