Marketing Automation Specialist

Job Purpose:

This position is responsible for consulting, developing, implementing and optimizing digital touch points essential in executing on our customer experience strategy. This role will make business objectives and strategies a reality by developing and delivering the technology solutions through Marketing Cloud, Salesforce or other digital platforms. This role will strategically analyze and drive high-quality digital metrics while recommending and implementing strategies to increase customer engagement.

• Serve as the specialist for executing digital touchpoints/audiences and marketing automation (Salesforce Marketing Cloud).
• Perform day-to-day activities including, but not limited to email/mobile development/ deployment, customer journey design and implementation, email & data automation workflow, basic operational reporting, email campaign optimization etc.
• Proactively advise Marketing and other cross-functional partners of best practices with regards to marketing automation, increasing digital engagement, platform capabilities and testing methodology.
• Manage and manipulate data to obtain appropriate digital audience creation for emails
• Identify and understand actionable metrics for digital engagement marketing activities; work with manager to analyze and make recommendations on data.
• Demonstrate flexibility, versatility and an ability to shepherd multiple concurrent priorities to completion, seeking minimal guidance.
• Solves and responds to complex problems efficiently; takes a new perspective using existing solutions and approaches changes with flexibility.
• May lead, plan, coordinate, or align cross functional partners on small or medium projects, campaigns, or initiatives.
• May develop training and process documentation for team and the broader Business.
• Guides, teaches, and mentors other team members in the work and data infrastructure.
• Using SQL writing queries to combine or filter data for segmentation, using DESelect or Marketing Cloud tools

• Build and execute complex emails with AMPscript & dynamic content passing variables to cloud pages
• Develop and manage complex journeys and triggered emails
• Create and update Marketing Cloud landing pages & email templates
• Create and update Sitecore web pages or make edits to existing pages and components
• Enforce digital governance and contact strategy processes.
• Develops new process recommendations and delivers training and process documentation
• Execute marketing automation (Salesforce Marketing Cloud) programs and processes from start to finish including design, building, QA, deployment and monitoring of emails, landing pages, simple journeys and prebuilt automations.

• Bachelor's degree in Marketing, Business, or related field or equivalent work experience
• 4+ years of email marketing, digital engagement and/or business strategy; with experience in marketing automation or Salesforce Sales/Service Clouds
• Demonstrated experience with developing digital engagement techniques, tools and measurements
• Demonstrated success in project management; including technical and creative projects
• Ability to handle multiple projects and priorities
• Excellent interpersonal skills and ability to work in a project oriented, diverse team environment
• Salesforce Sales and Marketing Cloud or other marketing automation platform experience required. Preferred:
  Journey builder, automation studio, cloud pages, Salesforce Sales or Service Cloud
• Preferred:
  Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant certification

• Expert knowledge in email HTML, CSS, AMPscript, and JavaScript to create responsive and dynamic emails
• Preferred:
  Knowledge of Bootstrap or Sitecore
• SQL, AMPscript, Database structure with Sitecore, Google Analytics a plus Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including Clearly Rateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

• Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection.
• We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure.
• Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a Support Linc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts.
• In terms of…