General Manager - Madison BCycle

Reports To: Chief Business Officer

Location: Madison, WI

Job Type: Full time, Exempt

Schedule: Monday-Thursday, 8:30am-5:00pm, 4 days per week

At Revolution, we believe in a future where every person has access to a bike-where cities are less congested and more connected. More than 200 team members work toward that future every day, one ride at a time.

We design and operate bike share systems that serve communities across North America. From large cities to small towns, college campuses, and corporate environments, we deliver solutions tailored to the needs of each place we serve.

At Revolution, you'll be part of a team that values collaboration, curiosity, and practical problem-solving. We are committed to building an inclusive workplace where people can contribute meaningfully and grow.

Our commitment to employee well-being is reflected in our recognition as a 2026 Platinum Bell Seal recipient by Mental Health America, honoring our efforts to foster a respectful and mentally healthy workplace.

Madison BCycle is seeking a dynamic, entrepreneurial, and results-oriented General Manager to lead our bike share system in Madison, WI. The General Manager serves as the local business leader for Madison BCycle and is responsible for system performance, operational excellence, team leadership, stakeholder relationships, revenue growth, and community impact.

This role requires a thoughtful and proactive leader who can balance strategic thinking with strong day-to-day execution. The ideal candidate is a confident decision maker, clear communicator, and detail-oriented operator who takes ownership of business results, identifies opportunities and challenges early, and independently drives work forward while staying closely aligned with Revolution's Central leadership team.
The General Manager will be responsible for developing and executing strategies to meet ridership, revenue, operational, customer experience, and community engagement goals. This person must be comfortable working in a fast-paced, entrepreneurial environment with evolving priorities, limited resources, and a high degree of local accountability. Success in this role requires the ability to analyze performance, communicate clearly, build strong internal and external relationships, and lead the Madison BCycle team with accountability, empathy, and focus.
The General Manager reports to the Chief Business Officer and is responsible for managing and developing local team members, formulating and executing Madison BCycle strategies, supporting Revolution's commitment to diversity, equity, inclusion, and justice, and ensuring the long-term success and sustainability of the Madison BCycle system.

A few of the benefits we offer:

Competitive compensation package Affordable medical, dental, and vision insurance options 401k with up to 4% employer match 4-Day work week3 weeks PTO + 7 days sick time off per year

Paid parental leave

Essential Duties and Responsibilities:

Strategic Leadership and Business Ownership Serve as the local business leader for Madison BCycle, taking ownership of system performance across ridership, revenue, customer experience, operational reliability, team effectiveness, community impact, and financial results.

Lead the development, execution, and ongoing refinement of Madison BCycle goals and strategies in alignment with Revolution's broader company priorities.

Lead the development of local system goals and strategy in collaboration with local staff, Revolution's Central team, the City of Madison, Fitchburg, Monona, sponsors, and other key stakeholders.

Translate high-level strategic objectives into clear local action plans, measurable goals, timelines, and team responsibilities.

Proactively identify risks, opportunities, operational gaps, and business challenges; develop recommended solutions and communicate them clearly to Central leadership.

Exercise sound independent judgment and initiative while maintaining strong alignment with the Chief Business Officer, Central leadership, and cross-functional support teams.

Participate in the development and implementation of equitable bike share initiatives.

Regularly review system performance data, pricing, customer service policies, ridership trends, and market conditions to identify opportunities for growth, improved efficiency, stronger customer experience, and long-term sustainability.

Recommend modifications to pricing, promotions, customer service policies, and system strategies, and coordinate implementation with appropriate internal teams.

Operations, Team Leadership, and Execution
Work closely with the Madison BCycle Operations Manager to ensure operational integrity of the system, including bike availability, station performance, maintenance quality, field productivity, safety, and customer experience.

Set clear expectations for outcomes, productivity, communication, and accountability; lead the team to deliver against those expectations.

Build and maintain a strong local team culture aligned with…