Paid Social Marketing Manager

Paid Social Marketing Manager

Location:

Madison, WI

About the Opportunity
We are an aspirational brand with a big mission: to be the best place to find mental health and addiction treatment for anyone, anywhere. Social media is one of our most powerful tools for reaching those in need. We’re hiring a Paid Social Marketing Manager to own and scale our efforts across all paid social channels. You’ll be the go-to expert on campaign execution, creative testing, and audience targeting on Meta, Tik Tok, and Reddit.

• Own and manage paid social campaigns across Meta, Tik Tok, Reddit, Pinterest, X and other emerging platforms.
• Launch and optimize campaigns focused on driving qualified traffic and engagement.
• Partner with content and design teams to produce high‑performing ad creatives that reflect our brand and mission.
• Partner with the Social Media Manager on creator partnerships and a commenting strategy for social ads.
• Build and execute creative testing plans to maximize performance and uncover insights.
• Develop audience targeting strategies that reach individuals and families seeking recovery support and treatment.
• Monitor campaign performance and identify opportunities for optimization and scale.
• Report regularly on performance metrics, insights, and learnings.
• Collaborate with cross‑functional partners including data and product to maximize campaign impact.

• 5+ years of experience managing paid social campaigns in high‑growth environments.
• Demonstrated ability to scale campaigns and achieve performance targets across Meta, Tik Tok, and other social platforms.
• Strong understanding of performance marketing KPIs and optimization strategies.
• Experience managing creative strategy for paid social.

• Bias toward action and thrive in fast‑paced, cross‑functional environments.
• Experience in the behavioral healthcare industry.
• Comfort with analytics tools like Amplitude, Heap, or Looker.
• Ability to translate campaign data into clear recommendations.
• Familiarity with ad compliance requirements and technology in sensitive or regulated categories.

Twice a year for company gatherings. Occasional travel for conferences where appropriate.

The base salary range for this position is $100,000–$120,000, plus eligible benefits. Compensation may be adjusted based on tenure and experience. For employees residing in Dane County, total annual compensation including the housing stipend is approximately $108,823–$128,823.

We strongly value in‑person work and collaboration, so for full‑time employees residing in Dane County, we offer a housing stipend of $735.26 per month in addition to your salary ($8,823.12 per year).

In addition to cash compensation, you will receive options to buy stock in  at a set strike price. These options vest on a four‑year schedule.

An additional 10% of base earnings is paid out quarterly when the company meets its revenue target.

• Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)
• Short‑ and long‑term disability and basic life insurance
• 401K (100% company match up to 3% and 50% on the next 2%)
• Paid time off, paid holidays, and leaves of absence
• Education Assistance (for educational coursework directly related to your role)
• Flexible hybrid and work‑from‑home policy

• Sit down and operate a computer for extended periods of time
• Able to work in an open office environment
• Lift items weighing up to 15 lbs

is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.