Director of Marketing & Communication

You can make a difference for climate and equity.

The Director of Marketing provides strategic leadership, oversight, and vision for Slipstream’s brand, communications, and program marketing efforts. As a senior leader in a mission driven nonprofit‑driven nonprofit, this role ensures that all marketing initiatives reflect organizational values, amplify program impact, and support stakeholder engagement, this role ensures that all marketing initiatives reflect organizational values, amplify program impact, and support stakeholder engagement and fundraising activities.

The Director guides staff, shapes organizational storytelling, and strengthens the organization’s visibility with funders, partners, policymakers, and the clients and communities served. The Director oversees a team of marketing and communications staff located in Madison, WI, and Chicago, IL. The Director of Marketing reports directly to the Principal Director of Advancement.

Slipstream is a nonprofit organization with staff working together to accelerate climate solutions for everyone. The organization is headquartered in Madison, WI with an office in Chicago, IL and staff working remotely in 22 states. The Director of Marketing collaborates closely with teams across the organization, including Research & Innovation (which pilots and evaluates emerging climate and energy strategies), Workforce Development (which delivers training in clean energy occupations), Financing (which designs and deploys financial tools that enable clean energy adoption), Utility Program Administration (which delivers large scale energy efficiency and electrification programs, while also managing utility marketing programs), Policy (which advances equitable climate and energy policy solutions), Proposals (which leads competitive proposal development to secure funding), and Partnership Development (which cultivates and maintains strategic partnerships in pursuit of funding).

By working in partnership with these teams, the Director ensures that marketing and communications elevate Slipstream’s mission, reinforce program success, and translate complex technical work into compelling, accessible narratives for diverse audiences.

• Provide strategic oversight for all marketing and communications activities that advance the organization’s mission, programs, and fundraising efforts.
• Develop and guide the execution of annual and multiyear marketing plans aligned with organizational priorities.
• Partner with executives and program leads to anticipate needs and guide communications strategy during key initiatives.
• Operate effectively at strategic and tactical levels, balancing long‑term planning with day‑to‑day execution.
• Build strong relationships across the organization and externally with key stakeholders, including the media.

• Steward the organization’s brand identity, messaging framework, visual guidelines, and tone of voice.
• Ensure all communications (digital, media, external and internal) are cohesive and accessible, and aligned with the organization’s strategic plan.
• Direct staff producing high quality mission driven content, including reports, stories, digital content, media materials, and program marketing assets.

• Guide staff and program teams in planning and implementing specific marketing strategies that drive engagement and measurable outcomes for clients.
• Oversee multichannel campaigns supporting fundraising, program participation, events, and visibility.

• Develop and execute an integrated external communications strategy that elevates the organization’s brand, visibility, and reputation across priority audiences.
• Oversee the creation of high‑quality external content, including press releases, op‑eds, blogs, newsletters, impact stories, case studies, and campaign materials.
• Manage media relations, including cultivating journalist relationships, pitching stories, and preparing spokespeople for interviews.
• Ensure brand consistency across all external communications, digital channels, and public‑facing…