PR Account Executive

S/B Strategic Marketing is a full-service marketing communications firm located in the vibrant Madison, Wisconsin community. Our team is made up of self-starters, deep thinkers, and driven doers who believe every challenge holds opportunity—and that smart strategy unlocks it. Learn more at

Are you ready to grow your public relations career in an agency environment where strategy, creativity, and execution intersect? As a PR Account Executive
, you will be a key contributor on client accounts, supporting the development and execution of integrated public relations and communications programs.

This role is ideal for a proactive communicator who thrives in a fast-paced, idea-driven setting and enjoys turning strategy into compelling stories that earn attention, build credibility, and drive results.

Client & Communications Support

• Support day-to-day client communications and account coordination
• Help translate client goals into PR strategies, messaging, and tactical plans
• Prepare materials for client meetings, updates, and presentations

Media Relations & Storytelling

• Draft press releases, media pitches, bylined articles, messaging documents, and other PR content
• Research, build, and maintain media lists across relevant industries and outlets
• Support media outreach, interview coordination, and follow-up
• Monitor media coverage and news trends to identify proactive opportunities

Program Execution & Measurement

• Execute PR initiatives across earned and owned channels as part of integrated campaigns
• Track coverage, compile reports, and analyze results against campaign objectives
• Maintain strong attention to detail across all deliverables and timelines
• Collaborate with internal teams (account, creative, digital, media) to ensure cohesive execution
• Support team members and contribute positively to team culture
• Stay informed on PR, media, and industry trends to bring fresh ideas to the table

We’re looking for a motivated communicator with 2–3 years of relevant experience (agency experience preferred) and a strong foundation in public relations.

• Bachelor’s degree in public relations, communications, journalism, marketing, or a related field
• Strong writing, editing, and storytelling skills
• Understanding of media relations, pitching, and news cycles
• Confident verbal communication and client-facing skills
• Strong organizational and project management abilities
• Ability to manage multiple priorities in a fast-paced environment
• Experience with media monitoring and reporting tools (e.g., Cision, Meltwater, Muck Rack, Brandwatch, or similar)
• Familiarity with social media as part of an integrated PR strategy is a plus, but not the primary focus
• Proactive mindset, attention to detail, and eagerness to learn
• Competitive salary based on experience and performance
• Success bonuses, including cash and deferred profit-sharing plans
• Company-paid individual health, dental, life, and disability insurance
• A culture that values performance, accountability, and work-life balance
• A team of talented, supportive coworkers you’ll genuinely enjoy
• A growth-minded environment with room to advance

S/B Strategic Marketing is an equal opportunity employer. We’re committed to building a diverse, inclusive team and encourage candidates from all backgrounds to apply.