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Senior Marketing Lead

Job in Madison, Dane County, Wisconsin, 53774, USA
Listing for: Breed Staffing
Full Time position
Listed on 2026-02-16
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below

Location: Remote

Department: Marketing — GPL Technologies & VFXnow

Reports to: Senior Marketing Manager

About

The Role

GPL Technologies and VFXnow are looking for a highly organized, detail-oriented Senior Marketing Manager to support our Senior Marketing Manager in executing marketing strategy across both brands. This role is ideal for someone who thrives in a fast-moving environment, communicates clearly, manages projects from start to finish, and ensures consistent delivery across multiple channels and team members.

You won’t be responsible for high-level brand direction—that’s already set. Your job is to make things happen , manage workflows, follow through, and uphold the standard of quality our brands are known for.

What You’ll Do Project & Operations Management
  • Own project timelines, tasks, and execution for campaigns across email, social, web, events, and paid media
  • Manage and support a team of 3 (designer, content creator, coordinator) with clear delegation, communication, and follow-up
  • Ensure all marketing projects move forward on schedule and meet quality expectations
  • Maintain and improve internal marketing systems, processes, and documentation
  • Coordinate cross-departmentally with sales, delivery, and leadership to gather inputs and keep initiatives aligned
Content & Writing
  • Draft, edit, and proofread marketing copy with strong attention to clarity, tone, and grammar
  • Review and refine team content to ensure brand consistency across emails, web pages, case studies, scripts, and social posts
  • Support long-form and short-form content development, including blogs, case studies, landing pages, and product messaging
  • Help translate complex technical concepts into clear, straightforward language
Hub Spot & Data
  • Build and optimize email campaigns, workflows, lists, and reporting dashboards inside Hub Spot
  • Support lead tracking, segmentation, and database organization
  • Partner with sales to ensure marketing → pipeline alignment and clear reporting
Strategy Support
  • Work closely with the Senior Marketing Lead to bring strategy to life through structured execution
  • Provide critical thinking and feedback to strengthen campaigns and creative
  • Help ensure all marketing efforts reflect company priorities, key messages, and brand positioning
What You Bring
  • 3–5 years of marketing experience, ideally in B2B, tech, media, entertainment, or related fields
  • Strong English writing and editing skills (this is essential)
  • Exceptional organizational skills—projects don’t slip under your watch
  • Confidence managing people, delegating tasks, and keeping everyone accountable
  • Experience using Hub Spot (email, workflows, lists, forms, dashboards)
  • Ability to think critically, ask the right questions, and solve problems independently
  • Comfortable in a role that is more operational, structured, and execution-focused than creative
  • Ability to work in a distributed team and communicate proactively
Nice-to-Haves
  • Familiarity with media & entertainment industry workflows
  • Experience supporting leadership on multi-brand marketing
  • Project management certification or experience with tools like Asana, Notion, or Click Up
  • Basic design familiarity to collaborate effectively with creative teammates
Who You’ll Be Successful In This Role If You Are…
  • A systems thinker who loves lists, structure, and clarity
  • Someone who can take direction and run with it without needing hand-holding
  • Highly reliable, steady, and consistent
  • Not driven by needing to be the “creative star”—you’re motivated by helping the entire machine run smoothly
  • A strong communicator who knows how to delegate and follow up respectfully but firmly
  • A person who genuinely cares about producing high-quality work and elevating the team
#J-18808-Ljbffr
Position Requirements
10+ Years work experience
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