Director, Personalization & Automation, Go-to-Market

What we’re building and why we’re building it?

Every month, millions of people use Fetch, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive‑through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five‑star reviews from happy users.

It’s not just our users who believe in Fetch: with investments from Soft Bank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points.

User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people‑first culture rooted in trust, accountability, and innovation.

We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

About

The Role

As a Director in Fetch’s Go‑to‑Market team, you will be responsible for defining and executing automations to create personalized, relevant, efficient experiences for our users. Through AI‑led efficiencies, collaboration with product and tech, and close partnership with sales, marketing, and user research, you’ll drive personalized, compelling user experience in‑app and through our various communication channels.

Collaborating with our merchandising, marketing, and product teams, you will use data and insights to automate Fetch’s offer marketing efforts, improve user experience, and increase retention rates for new and current users. This is a unique role that will shape the experience of millions of users, and drive growth across the company through data‑driven insights.

This is a full‑time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities

• Develop a marketing automation roadmap and execute against this in tandem with product, tech, and marketing teams

• Develop go‑to‑market strategies for new consumer‑facing products that balance commercial opportunities with user experience

• Use data and experiments to inform product development and product strategy

• Use AI and a range of software tools—including ChatGPT, Claude, Snowflake, Google Workspace, and Iterable—to develop efficient workflows that create personalized, custom experiences for users

• Identify opportunities for new product and commercial opportunities

Minimum Requirements

• 12+ years experience in a Go‑to‑Market, Strategy & Operations, or Automation role

• Relevant experience and/or relevant college degree

• Ability to automate and create efficiencies using AI and cutting‑edge technologies

• Ability to analyze complex data and draw conclusions

• Proficient in SQL

• Proficient in Microsoft Excel or Google Sheets

• Ability to work collaboratively

• Experience in gaming or consumer‑facing apps

• Entrepreneurial spirit, high agency, and a self‑starter

Preferred Requirements

• Experience in the ads industry and/or go‑to‑market

• Adaptability and flexibility to handle changing market conditions

• Excellent project management and organizational skills

Compensation

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $173,801–$196,688. Discover our benefits and how our employees live rewarded at

Benefits

• Equity:
We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.

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