Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist is responsible for driving measurable leasing performance, strengthening brand visibility, and executing digital marketing initiatives across a portfolio of multifamily and student housing properties, as well as corporate-level (BMOC) marketing.

Location: Madison, WI

Reports To: Chief of Staff

This is a hands-on, performance-oriented role for a data-driven marketing operator who can both execute campaigns directly and contribute thoughtfully to portfolio-level marketing strategy. The position requires comfort with accountability, measurable outcomes, and cross-functional collaboration with property operations and executive leadership.

Success in this role will be measured by:

• Demonstrable contribution to leasing velocity and occupancy goals
• Measurable ROI on digital advertising spend
• Clear, timely marketing performance reporting
• Strong collaboration with property teams to align marketing with operational realities
• Consistent brand standards across digital and on-site marketing materials

• Plan, execute, and optimize paid search, social media, email marketing, and SEO campaigns
• Manage audience segmentation, performance tracking, and campaign optimization
• Oversee PPC budgeting, keyword strategy, ad copy, and ongoing performance analysis
• Monitor campaign performance using analytics platforms and translate data into action

• Manage and maintain company and property websites, including content updates and landing pages
• Ensure accurate and optimized listings across advertising platforms (e.g., , College Pads, Zillow Rentals)
• Maintain CMS access, integrations, and analytics tracking accuracy

• Support corporate brand positioning and portfolio-level marketing initiatives
• Ensure consistency of messaging and design across digital, print, and on-site materials
• Assist with development of marketing collateral supporting business development efforts
• Evaluate property-level branding and provide recommendations for improvement

• Coordinate property marketing events and corporate initiatives
• Support property teams with signage, print materials, and leasing collateral
• Align on-site marketing efforts with leasing and occupancy priorities

• Maintain a structured meeting cadence with Property Managers and Regional Leadership to align on leasing performance, campaign priorities, and portfolio-level initiatives.
• Conduct regular on-site property visits to evaluate marketing execution and brand presentation.
• Collaborate with executive leadership on marketing strategy and growth initiatives

• Prepare timely marketing performance reports
• Track cost-per-lead, cost-per-lease, and digital spend across platforms
• Provide data-backed recommendations to improve campaign effectiveness
• Support marketing budget planning and monitor platform/vendor spend

• This is an on-site position based in Madison, WI
• Occasional travel to properties and out-of-town events may be required
• Flexibility to attend occasional evening or weekend events in support of property marketing and business development initiatives
• Ability to lift and carry materials up to 20 lbs as needed

• Hands‑on experience executing and managing performance-driven digital marketing campaigns (paid media, email marketing, or similar channels)
• Familiarity with analytics tools and ability to interpret performance data into actionable insights
• Experience managing website content and digital platforms
• Strong organizational skills with the ability to manage multiple properties, deadlines, and priorities simultaneously
• Clear, professional written and verbal communication
• Highly detail‑oriented with strong follow‑through
• Comfortable being evaluated against measurable KPIs and performance metrics
• Demonstrated ownership mindset with accountability for results, not just task completion

• 1–3 years of hands‑on experience in digital marketing, advertising, or campaign…