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National Trade Marketing Manager
Job in
Madison, Dane County, Wisconsin, 53774, USA
Listed on 2026-07-30
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-30
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Management -
Sales
Job Description & How to Apply Below
- Own national trade marketing strategy across our Beer & RTD portfolio
- Lead POS, BTL programs, and execution toolkits from brief to in-market
- Drive Buying Window governance and hold agencies and partners accountable to timelines
- Build compelling sell-in stories and activation playbooks for Sales and Distributor partners
- Own ROI analysis and share performance insights back to Brand and leadership
- Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies
- Travel:
This role requires a minimum of one U.S. market visit per month, with higher travel frequency during Annual Business Planning. Candidates based outside of Waunakee should expect approximately 2–3 trips to the Octopi office per month.
- 6+ years in Trade Marketing, Customer Marketing, or Commercial Marketing in beer, RTD, or beverage alcohol
- Deep understanding of the U.S. three-tier system and how distributors operate
- A track record of translating brand strategy into below-the-line programs that actually execute
- Hands-on experience managing POS, promotions, trade toolkits, and execution calendars
- Strong commercial instincts and ownership mentality around program performance and ROI
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